China Media Capital, also known as CMC, is a privately owned company headquartered in China, founded in 2015, with approximately 110 employees. The Shanghai-based private equity and venture capital conglomerate, founded by Li Ruigang, focuses on bridging the Chinese market with global industries in media, entertainment, technology, and lifestyle. Rather than functioning solely as a passive investor, the firm operates as a strategic holding company with a diverse portfolio that spans content production, streaming platforms, and live experiences. Its assets and partnerships include Flagship Entertainment (a joint venture with Warner Bros. Discovery), Pearl Studio (formerly Oriental DreamWorks), and a stake in the City Football Group (owners of Manchester City FC). In the technology and consumer sectors, it has backed domestic players such as the food delivery service Ele.me and the video platform Bilibili, positioning itself at the intersection of cultural content and digital consumption in China.
