Choice Hotels International, a privately owned company headquartered in the US, employs approximately 1,900 individuals. Operating primarily in the hospitality sector as a lodging franchisor, the company oversees nearly 7,500 properties and over 630,000 rooms across 45 countries and territories. Its portfolio encompasses 22 brands serving diverse market segments, including upscale, midscale, extended stay, and economy. The business model focuses on supporting its franchise owners and includes the operation of the Choice Privileges® customer loyalty program. While headquartered in North Bethesda, Maryland, the company also maintains technology centers in Scottsdale, Arizona, and Minneapolis, Minnesota.
