Cirque du Soleil Entertainment Group is a privately owned Canadian entertainment company founded in 1984. Originating as a troupe of 20 street performers, it has evolved into a global leader in live entertainment. The company's core business is producing large-scale theatrical shows, but its operations have expanded to encompass various entertainment formats, including multimedia productions, immersive experiences, theme park contributions, and special events. As of a recent count, the company employs approximately 3,580 people.
The Sandbox announced the launch of Alpha Season 6 on September 18, 2025, a nine-week event focused on interactive worlds, entertainment, and community creativity. This season premiered on September 24 and featured various intellectual properties, including Peaky Blinders, Black Mirror, Atari, King Kong, and Terminator, alongside evolving collectibles and gameplay upgrades. A separate event, unrelated to The Sandbox, involved a behind-the-scenes tour of Cirque du Soleil's OVO show on August 29. Another unrelated event mentioned performers from Cirque du Soleil's show Echo practicing.
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