Cirque du Soleil Entertainment Group, a privately owned company headquartered in Canada, was founded in 1984 and currently employs approximately 3,580 individuals. The company functions as an entertainment provider known for its development of circus arts. Beyond producing live shows, Cirque du Soleil Entertainment Group also extends its operations to include multimedia productions, immersive experiences, theme parks, and special events.
On February 15, 2026, Cirque du Soleil Entertainment Group announced an exclusive multi-year partnership with Air Canada, designating the airline as the Official Airline for its Big Top and Arena shows across Canada, the U.S., Europe, and select international countries. This agreement represents a major international marketing sponsorship for Air Canada. Earlier, on February 7, Cirque du Soleil introduced ALIZÉ, a new resident show set for Berlin's Theater am Potsdamer Platz. ALIZÉ marks Cirque du Soleil's first European residency, blending "Magie Nouvelle" with acrobatics and theatrical illusions.
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