Cloud Commerce Group, also known as CSP Commerce, operates from the UK as part of VML, WPP's brand experience and marketing agency. Founded in 2013 and employing approximately 30 individuals, the company was originally a privately owned UK-based technology firm until its acquisition by WPP in November 2021. Following its integration into WPP's commerce network, it provided an end-to-end e-commerce solution to help brands manage online sales across multiple platforms. A significant part of the former Cloud Commerce Group, known as Cloud Seller Pro, rebranded in July 2023 to CSP Commerce, which now specializes in marketing services within VML.
