Cloud Commerce Group (CCG), a privately owned UK-based technology firm founded in 2013, offered comprehensive e-commerce solutions enabling brands to manage online sales across various platforms. Employing approximately 30 people, the company generated less than $10 million in revenue in 2023. Acquired by WPP in November 2021, CCG became integrated into WPP's commerce network. A substantial portion of CCG, initially known as Cloud Seller Pro, was rebranded as CSP Commerce in July 2023 and now operates under VML, a WPP brand experience and marketing agency.