Club Deportivo Guadalajara, also known as Chivas or Chivas de Corazón, is a Privately Owned entity headquartered in Zapopan, Jalisco, Mexico. Founded on 8 May 1906 by Edgar Everaert and operating with approximately 80 employees, the organization functions as a tier 1 media tech buyer, specializing in spectator sports. The company operates under a "Nationalistic Sports Entertainment" business model, adhering to a policy of only fielding Mexican players. Its mission involves representing the identity and sporting excellence of Mexico while fostering national talent through its youth academy system. As of 2026, Club Deportivo Guadalajara is a pillar of the Liga MX, maintaining one of the largest fan bases in the world.
PRIMETIME Sports, Chivas de Guadalajara, and Club América announced on September 10, 2026, that the Clásico de México, scheduled for October 4 at the Oakland Coliseum, sold out in less than a week. Previously on August 18, 2026, speculation intensified regarding Guadalajara goalkeeper Raúl 'Tala' Rangel's potential transfer to European clubs in Portugal, the Netherlands, and Denmark, following his strong performance as the starting keeper for the Mexican National Team at the 2026 World Cup. This follows Nike's introduction of a new fan gear collection for Chivas de Guadalajara on July 8, 2026, coinciding with the upcoming Liga MX Apertura 2026 tournament. Earlier, on July 3, 2026, Club Deportivo Guadalajara secured a multi-year kit supplier deal with Nike, replacing Puma after a decade.
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Club Deportivo Guadalajara offers 4 products in the sports and media and telecoms services industries. Club Deportivo Guadalajara's product portfolio comprises of media and TV services and sports tickets, merchandise and sponsorship.
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Caretta Research has split Club Deportivo Guadalajara's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Club Deportivo Guadalajara's revenue breakdown subscribe to Caretta Portal.
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