Club Deportivo Guadalajara, also known as Chivas or Chivas de Corazón, is a Privately Owned entity headquartered in Zapopan, Jalisco, Mexico. Founded on 8 May 1906 by Edgar Everaert and operating with approximately 80 employees, the organization functions as a tier 1 media tech buyer, specializing in spectator sports. The company operates under a "Nationalistic Sports Entertainment" business model, adhering to a policy of only fielding Mexican players. Its mission involves representing the identity and sporting excellence of Mexico while fostering national talent through its youth academy system. As of 2026, Club Deportivo Guadalajara is a pillar of the Liga MX, maintaining one of the largest fan bases in the world.
On July 8, 2026, Nike unveiled a new fan gear collection for Club Deportivo Guadalajara, also known as Chivas de Guadalajara, ahead of Liga MX's Apertura 2026 tournament, which is set to begin on July 16. The collection supports fans as the club aims to end a nearly decade-long league title drought. This follows the July 3 announcement that Chivas secured a multi-year deal with Nike to become its new kit supplier, replacing Puma after a decade. Club Deportivo Guadalajara had initially announced the exclusive sports sponsor and gear manufacturing deal with Nike on July 1, formally ending its 10-year partnership with Puma. Earlier in the year, on January 19, eight representatives across Club Deportivo Guadalajara's categories achieved an "invicta journey," playing their respective matches over a 36-hour period without a loss.
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Club Deportivo Guadalajara offers 4 products in the media and telecoms services and sports industries. Club Deportivo Guadalajara's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.
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Club Deportivo Guadalajara's revenues were less than $25M in 2024. Caretta Research has split Club Deportivo Guadalajara's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Club Deportivo Guadalajara's revenue breakdown subscribe to Caretta Portal.
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