Club Deportivo Guadalajara, also known as Chivas or Chivas de Corazón, is a privately owned entity headquartered in Mexico. Founded in 1906 and operating with approximately 80 employees, the club reported $5.7M in revenue as of 2023. As a tier 3 media tech buyer, the company primarily operates as a professional football club, headquartered in Zapopan, Jalisco. Founded on 8 May 1906 by Edgar Everaert, it adheres to a "Nationalistic Sports Entertainment" business model, famously fielding only Mexican players. The club represents the identity and sporting excellence of Mexico, fostering national talent through its extensive youth academy system, and functions as a pillar of the Liga MX.
Club Deportivo Guadalajara's eight representative teams recorded an unbeaten weekend on January 19, 2026. Previously, the club demonstrated its strength at home on January 17, defeating Gallos in Matchday 3 of the 2026 Clausura tournament and maintaining a perfect record. This followed the contract renewals on December 16, 2025, for Armando 'The Ant' González and Rubén 'The Bear' González, ensuring their permanence with the club until 2028. Rubén González, considered a pillar in the red-and-white midfield and a leader for the group, extended his link after playing 250 Liga MX games, including 115 with Guadalajara.
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Club Deportivo Guadalajara offers 4 products in the sports and media and telecoms services industries. Club Deportivo Guadalajara's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.
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Club Deportivo Guadalajara's revenues were less than $10M in 2023. Caretta Research has split Club Deportivo Guadalajara's revenue into 4 different product categories, the largest of which is video streaming. For full access to Club Deportivo Guadalajara's revenue breakdown subscribe to Caretta Portal.
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