Club Deportivo Guadalajara, also known as Chivas or Chivas de Corazón, is a Privately Owned entity headquartered in Zapopan, Jalisco, Mexico. Founded on 8 May 1906 by Edgar Everaert and operating with approximately 80 employees, the organization functions as a tier 1 media tech buyer, specializing in spectator sports. The company operates under a "Nationalistic Sports Entertainment" business model, adhering to a policy of only fielding Mexican players. Its mission involves representing the identity and sporting excellence of Mexico while fostering national talent through its youth academy system. As of 2026, Club Deportivo Guadalajara is a pillar of the Liga MX, maintaining one of the largest fan bases in the world.
On July 8, 2026, Nike presented its first fan gear capsule for Club Deportivo Guadalajara, ahead of the Liga MX's Apertura 2026 tournament scheduled to kick off on July 16. This follows Nike's announcement on July 3 of a multi-year partnership with the club, replacing Puma as its kit supplier after a decade. Earlier, on July 1, Club Deportivo Guadalajara confirmed the exclusive sports sponsor and gear manufacturing deal with Nike, bringing an end to its 10-year agreement with Puma. The Apertura '26 jersey is slated for unveiling on July 18. Previously, on January 19, the club's eight representative teams collectively achieved an undefeated "invicta journey" across their respective matches within a 36-hour span. This performance came after the team defeated Gallos in Matchday 3 of the 2026 Clausura tournament on January 17, maintaining an undefeated record at the start of the competition.
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Club Deportivo Guadalajara offers 4 products in the media and telecoms services and sports industries. Club Deportivo Guadalajara's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.
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Caretta Research has split Club Deportivo Guadalajara's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Club Deportivo Guadalajara's revenue breakdown subscribe to Caretta Portal.
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