Collingwood Football Club

Collingwood Football Club

https://www.collingwoodfc.com.au/
https://www.linkedin.com/company/collingwood-football-club/

Collingwood Football Club, a privately owned entity headquartered in Australia, founded in 1892, employs approximately 280 individuals. The club's primary offering is spectator sports, specifically Australian Rules football, competing in the AFL.

Revenue

Founded

1892

Headcount

278

Headquarters

Australia

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On June 24, 2026, Collingwood Football Club announced a corporate partnership with Australian mattress manufacturer Comfort Sleep, designating the company as its Official Elite Sleep Partner. This alignment aims to integrate athletic recovery with commercial sports marketing, focusing on sleep optimization to enhance on-field performance. Previously, on June 20, 2026, coach Craig McRae defended the club's list strategy, responding to ongoing media criticism.

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Jul

2nd

2026

01:00

Events, Football, B2B Tag, Events and Conferences

Paddles up at the MCG

Ray White painted the MCG black, white, and yellow on Saturday 27 June, celebrating its Platinum Partnership with the Collingwood Football Club for the highly anticipated clash against Richmond.

Jun

30th

2026

23:05

Partnerships and Alliances, Football

Collingwood Football Club Renews Partnership with The Sporting Globe

The Collingwood Football Club has officially announced a two-season extension of its partnership with The Sporting Globe Bar and Grill, solidifying the brand’s position as the club’s official venue partner. Now entering its fourth year of collaboration, the alliance continues to focus on enhancing the match-day experience for supporters by providing a consistent environment for the “Magpie Army” to gather across Australia.

Ministry of Sport

Jun

29th

2026

00:49

Capital Investment, B2B Tag

Why Collingwood spent $4m on a South Melbourne property

Collingwood, one of the AFL’s most financially powerful clubs, has paid close to $4 million for a residential property in South Melbourne to house players and staff. The Magpies confirmed the purchase of a property in South Melbourne, and which was already in use to provide accommodation to either AFL or AFLW players or staff.

Jun

24th

2026

20:06

Partnerships and Alliances, Football, B2B Tag

Collingwood Names Comfort Sleep Official Elite Sleep Partner

The Collingwood Football Club has secured a corporate partnership with premium Australian mattress manufacturer Comfort Sleep, appointing the company as its Official Elite Sleep Partner. This alignment integrates athletic recovery with commercial sports marketing, focusing on sleep optimisation to drive on-field excellence.

Ministry of Sport

Jun

20th

2026

19:16

"Fly" bats away criticism of Collingwood's list amid constant chatter

Collingwood's quintessentially modern coach Craig McRae has leapt to the defence of his club's list strategy in signs that the persistent maligning of such a strategy by the media is getting to the 2023 premiership coach.

Jun

19th

2026

21:10

The quartet of young talls Collingwood should target this trade period

Collingwood for all its size and aura has surprisingly struggled to land a big trade fish up forward across the past decade. Since the days of when two-time All-Australian key forward Travis Cloke and his famous glove were roaming the Magpies' forward line wound up, Collingwood hasn't been able to attract a marquee key forward to the club.

Jun

15th

2026

22:10

AFL whispers: Victorian powerhouse’s offer to Brisbane star revealed

A Brisbane star will have his head turned by a monster offer at a rival club, albeit his preference was to return home. A Bulldog ruck is tipped to depart the club. An update on a pair of Gold Coast youngsters.

Jun

11th

2026

20:57

Mid-season draftee to 150

On 27 May 2019, for the first time in 16 years, the AFL conducted a mid-season draft which delivered a belated first chance to nine players and a second chance to another four. Twelfth chosen among the 13 mid-season draftees was diminutive West Adelaide half-back John Noble who went to Collingwood.

Gold Coast SUNS

Jun

7th

2026

16:06

The hard way: Pies forward on gratitude, the Big Freeze and Bobby Hill

Someone had to tell Lachie Schultz he kicked his 150th career goal against the Western Bulldogs last week; the man himself had no idea. All going well, he will play his 50th match for Collingwood the week after Monday’s Big Freeze 12 clash against Melbourne.

May

28th

2026

02:50

AFL Team | Round 12 v Collingwood

The Western Bulldogs will regain Tim English for their Saturday night showdown against Collingwood at Marvel Stadium. English has been cleared to play after missing the last two games, replacing Luke Cleary (concussion). The AFL has also confirmed that players will pay tribute to Neale Daniher by wearing black armbands, while a moment of silence will be observed pre-game to honour his life, legacy and service.

Western Bulldogs

May

27th

2026

19:00

AFL Match Preview: Dogs v Pies

Western Bulldogs v Collingwood Sunday 30 May | 7:35pm AEST Marvel Stadium, Melbourne • Wurundjeri Broadcast: Kayo/Fox Footy (check your local broadcast guide) LAST TIME WE MET Round 2, 2025 Footscray 10.10 (70) def. by Collingwood 10.16 (76) The Bulldogs fell six points short to Collingwood in a thrilling contest at the MCG that marked the Club's 100th year in the V/AFL.

Western Bulldogs

May

26th

2026

04:30

Pies welcome three new recruits

Collingwood has tonight welcomed three new Magpies at the 2026 AFL Mid-Season Draft. With their first selection, the Pies called out Harrison Coe from Frankston VFL at Pick 8, followed by Liam Puncher from Woodville-West Torrens at Pick 15 and rounded the night out with Mitch Podhajski from Coburg Lions at Pick 19.

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