Collingwood Football Club, a privately owned entity headquartered in Australia, founded in 1892, employs approximately 280 individuals. The club's primary offering is spectator sports, specifically Australian Rules football, competing in the AFL.
Collingwood Football Club and KFC Australia formalized a five-year extension of their premier partnership on January 29, 2026, ensuring KFC's branding remains with the Magpies' AFL and AFLW programs through the end of the 2030 season. Previously, on December 16, 2025, the club announced a new partnership with My Way Travel & Events, an event travel company within the Helloworld Travel Group. Earlier, on December 9, 2025, Collingwood released the Collingwood Community Foundation’s 2025 Community Impact Report, which highlighted the reach of its programs under the A Nest for All and Barrawarn pillars and followed a Social Return on Investment (SROI) analysis conducted with an independent expert. This development followed the November 24, 2025, postponement of Yarra City Council improvements to the surface of Victoria Park, which aimed to avoid interrupting the 2026 football season for current tenants. Collingwood had announced in September that it would invest approximately $2 million to undertake groundwork to bring the facility up to AFLW standards.
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