Collingwood Football Club, a privately owned entity headquartered in Australia, founded in 1892, employs approximately 280 individuals. The club's primary offering is spectator sports, specifically Australian Rules football, competing in the AFL.
On August 21, 2026, La Trobe Financial expanded its nearly two-decade partnership with Collingwood Football Club, becoming a Major Partner of the Club’s AFLW program for the 2026 season, reflecting the strength of their relationship and shared commitment to community inclusion. Earlier, on August 14, CyberCX, an Accenture subsidiary, also extended its collaboration to the AFLW team, assuming the role of 'Coaches Partner.' The cybersecurity firm's branding will feature prominently on coaches' apparel and digital signage during home games and broadcast coverage. Meanwhile, on August 12, Gold Coast and Essendon expressed interest in recruiting Collingwood great Scott Pendlebury for a Luke Hodge-style playing and mentoring role, as the AFL's games record holder considers his next move. Prior to this, on August 9, Collingwood reportedly made a club-record contract offer of approximately $1.8 million per season for eight years to Port Adelaide free agent Zak Butters. The club’s 2026 AFLW campaign officially kicks off this Saturday, following a 2025 season where the team finished 15th with three wins, notable for the emergence of number one pick Ash Centra and Ruby Schleicher becoming the third-ever AFLW Captain.
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