Connexity, a privately held technology company founded in 1996 and headquartered in the United States, employs approximately 220 people. Its primary business involves technology, information, and internet-related services within the performance marketing sector. Connexity is currently owned by Taboola.
Connexity offered strategies for e-commerce and retail brands to secure premium publisher placements during the Cyber Five and Q4 shopping season, noting the increased competition during this period. Separately, Connexity highlighted the Cannes Lions week as a source of new ideas for marketers, creators, and innovators, emphasizing its relevance for both future planning and Q4 strategies. Finally, Connexity discussed the impact of AI on consumer purchasing behavior and the need for e-commerce businesses to adapt their strategies, features, metrics, and optimizations to maintain competitiveness.
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