News Summary:
E-commerce is expanding beyond traditional channels into content, wallets, rewards apps, deal platforms, and AI-generated answers, indicating that successful brands in 2026 will achieve consistency across various influence points rather than solely competing on price or performance. Previously, on December 19, 2025, Connexity reported that 2025 was marked by "impressive growth" and the "effective deployment of granular strategies" focused on partner success, according to Giles Longhurst, Managing Director for EMEA & APAC. Earlier in December 2025, Connexity highlighted social media platforms like TikTok and Instagram as essential for content and product discovery for commerce content publishers. This followed a November 28, 2025 announcement that Connexity’s Comparison Shopping Service (CSS) facilitated a targeted strategy for Samsung to boost sales of specific premium television models. This initiative ran alongside John Lewis's existing Google Shopping campaigns, aiming for additional visibility and market share without affecting the retailer’s established cost structure. On November 25, 2025, data from Connexity’s marketing-commerce retail platform indicated that tech-based health and beauty products, such as AI fitness mirrors and LED face masks, were among the most popular purchases during the winter retail season, showing a significant sales increase throughout the year.
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