Connexity, owned by Taboola, is headquartered in the US. Founded in 1996, it operates with approximately 220 employees. The company functions as a performance-marketing technology company, specializing in technology, information, and internet solutions.
On August 5, 2026, Connexity facilitated efficient revenue growth for ATP through its Comparison Shopping Services (CSS). The previous day, August 4, Connexity reported that Lampenwelt achieved profitable growth due to transparent CSS success measurement. In late June, Connexity released strategic insights regarding CSS performance. On June 30, it detailed how advertisers can structure CSS shopping campaigns to achieve key performance indicators beyond return on ad spend (ROAS) by identifying items that drive new customers or stronger lifetime value. On the same day, Connexity provided guidance for enterprise retailers on accurately measuring CSS performance, noting that default CSS tracking via third-party affiliate systems using last-click attribution often creates reporting discrepancies, particularly when advertisers use deduplication logic and multi-touch or data-driven attribution models. Earlier, on June 29, Connexity reported scaling Vente-Unique across Europe with a precise CSS strategy, assisting the French e-commerce home furnishings brand, which has expanded into the German and Italian markets since 2010 and 2017, respectively, and was already working with CSS partners.
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