Connexity

Connexity

http://www.connexity.com
https://www.linkedin.com/company/connexity/

Connexity, owned by Taboola, is headquartered in the US. Founded in 1996, it operates with approximately 220 employees. The company functions as a performance-marketing technology company, specializing in technology, information, and internet solutions.

Revenue

Founded

1996

Headcount

211

Headquarters

United States

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

News Summary:

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Jun

30th

2026

09:13

Structuring CSS Shopping Campaigns for KPIs beyond ROAS

Advertisers have never known more about what makes products successful. You can identify items that lead to new customers, those that have the potential to deliver stronger lifetime value and in more sophisticated ways than ever before.

Jun

30th

2026

09:09

How enterprise retailers should measure CSS performance

Default tracking of Comparison Shopping Services (CSS) via third-party affiliate systems using last-click attribution, creates significant reporting discrepancies that complicate performance measurement. The clash becomes apparent where advertisers leverage deduplication logic and multi-touch or data-driven attribution models to accurately allocate conversion value across the customer journey.

Jun

29th

2026

02:36

Scaling Vente-Unique across Europe with precision CSS strategy

Vente-Unique is a household name in French e-commerce for home furnishings, and has been growing within the German (Kauf-Unique.de and Italian (Vente-Unique.it) markets since 2010 and 2017 respectively. As established brands in both Vente-Unique and Kauf-Unique were already running profitable Shopping activity and working with CSS partners across both markets.

May

20th

2026

08:21

Big Data/Analytics, B2B Tag

How auction insight reporting helps provide transparency to Paid teams

Advertisers often ask how a Connexity campaign unlocks incremental demand on top of the existing direct in-house campaign that the advertiser runs.

May

11th

2026

19:01

Emerging Tech, Artificial Intelligence

SEO Isn’t Dead but GEO Is Changing the Rules

Publishers are standing at the edge of one of the biggest shifts the internet has seen in years. People are not just “Googling” anymore. They’re asking AI tools directly. From shopping recommendations to trend predictions, business advice, and research, platforms like ChatGPT are becoming the new front page of discovery.

Apr

27th

2026

08:53

ROAS becomes a vanity metric when POAS tells you the truth

Many advertisers are still using revenue as their growth metric. It’s easy to share externally and straightforward to compare the performance of channels and track competitors’ price moves too. The reality, however, is that business success is not measured by just the top line revenue or profitability.

Apr

24th

2026

04:02

Proving CSS incrementality to the C-Suite

What are we trying to measure? What marketers, CMOs and CFOs want to see proven is that a given sale would not have occurred if the marketing activity weren’t running. So, the best way to prove it out is to design an A/B holdout experiment that measures the uplift of the test group (A) where the activity is running versus a control group (B) where the campaign is not active.

Apr

15th

2026

08:59

Big Data/Analytics, B2B Tag

How enterprise retailers should measure CSS performance

Many marketers are measuring CSS using third-party affiliate systems, operating with post-click pixels integrated on the advertiser site. If any affiliate clicks are involved in a conversion, then the affiliate tech will claim credit for one of their publishers on a last-click basis.

Apr

9th

2026

05:42

Is it time to in-house your CSS channel?

Thousands of retailers already use Comparison Shopping Services (CSS) to gain an extra foothold in this critical channel for advertisers. However, most brands take a “hands-off” affiliate-powered approach. This provides an easy entry point with minimal resources, but it all too often results in many teams only scratching the surface of what a CSS partner can actually achieve.

Apr

7th

2026

07:57

Pushing past the performance peak – How to grow Shopping when your ROI is dropping off

For advertisers working in biddable media, at a certain level of investment, if they keep bidding up to win more share of the auction, they reach a “Performance Peak”. This is the point of maximum ROI for a given monthly or daily spend.

Mar

23rd

2026

09:32

Artificial Intelligence, B2B Tag

SMX 2026 Key Takeways

The SMX 2026 conference in Munich once again served as a vital forum for the brightest minds in search marketing to exchange best practices across AI, SEO (Search Engine Optimisation), and SEA (Search Engine Advertising). This year, the conversation shifted from the “how-to” of AI adoption toward a sophisticated focus and strategic human oversight.

Mar

17th

2026

08:35

How Connexity Helps You Win Before the Trend Hits

In ecommerce, timing isn’t just important, it’s everything. Knowing what worked yesterday can help you stay competitive. But knowing what’s going to work next? That’s how you win. At Connexity, we believe foresight is the real advantage.

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