Connexity, owned by Taboola, is headquartered in the US. Founded in 1996, it operates with approximately 220 employees. The company functions as a performance-marketing technology company, specializing in technology, information, and internet solutions.
At the SMX 2026 conference in Munich on March 23, discussions in search marketing emphasized a shift from AI adoption methods towards strategic human oversight in AI SEO and Search Engine Advertising. Previously, on March 17, Connexity highlighted its focus on providing foresight as a key competitive advantage in e-commerce, aiming to help clients anticipate market trends. Earlier in March, on the 2nd, industry discourse centered on the evolution of Comparison Shopping Services (CSS) from affiliate arbitrage models, which often operate with limited coordination with retailer PPC teams, towards a more strategic media partnership approach. This followed a February 5 analysis from Connexity, which suggested that the e-commerce landscape for 2026 prioritizes ubiquitous brand presence across diverse platforms, extending beyond traditional search and social channels to include content, rewards applications, and AI-generated answers.
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