News Summary:
On April 27, 2026, Connexity discussed that many advertisers still rely on Return on Ad Spend (ROAS) as a growth metric, despite arguing it can be a "vanity metric" that does not fully capture business success, advocating instead for Profit on Ad Spend (POAS). Previously, on April 24, 2026, the company explored how to demonstrate Comparison Shopping Service (CSS) incrementality to C-suite executives, recommending A/B holdout experiments to measure uplift from marketing activities. Earlier, on April 15, 2026, Connexity outlined that enterprise retailers commonly measure CSS performance through third-party affiliate systems that use post-click pixels and claim conversion credit on a last-click basis. This followed their April 9, 2026, analysis on whether retailers should manage their CSS channel internally, noting that while many use a "hands-off" affiliate approach for easy entry, it can limit the channel's potential. Prior to this, on April 7, 2026, Connexity addressed strategies for growing shopping campaigns when Return on Investment (ROI) decreases, identifying a "Performance Peak" in biddable media as the point of maximum ROI for a given investment level.
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