Connexity, owned by Taboola, is headquartered in the US. Founded in 1996, it operates with approximately 220 employees. The company functions as a performance-marketing technology company, specializing in technology, information, and internet solutions.
On September 14, 2026, the commerce platform Howl confirmed the quiet sale of its creator division to Connexity, a commerce platform owned by Taboola, in August. Howl's creator division powered affiliate businesses by connecting content creators to retailers. Representatives for both companies confirmed the sale but declined to share specific financial details of the transaction.
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