Consumable

http://www.consumable.com
https://www.linkedin.com/company/consumable/

Consumable, a privately owned company headquartered in the United States, operates as a subsidiary of Simpli.fi. Founded in 2012 and employing approximately 40 individuals, the company specializes in RTB and programmatic solutions, functioning as an audio advertising technology company focused on addressable advertising for digital audio and podcasting. Its platform provides access to a large user base, reportedly reaching nearly 220 million verified users. Consumable offers proprietary products such as "Visual Audio," designed to pair audio ads with visual elements to improve ad recall, alongside "PodIQ" and "Promocast" for targeted and measurable podcast campaigns. The company's core features include audience intelligence, contextual targeting, access to exclusive inventory, and a streamlined ad buying process.

2024 Revenue

Founded

2012

Headcount

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Privately Owned

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Consumable offers 4 products in the ad tech and services industry. Consumable's product portfolio comprises of ad measurement and verification, marketer and agency technology, RTB and programmatic and data, targeting and identity.

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Consumable's revenues were less than $10M in 2024. Caretta Research has split Consumable's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Consumable's revenue breakdown subscribe to Caretta Portal.

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