Contus is a privately owned Indian IT services and consulting company founded in 2008. Employing approximately 540 people, the company offers digital transformation solutions, specializing in over-the-top (OTT) video-on-demand platforms, messaging solutions, and Internet of Things (IoT) enablement services. Contus operates as a Software as a Product (SaaP) company.
Businesses adopted AI in their operations by 2024, with AI impacting various sectors and applications, including playlist curation, customer support, UI design, and code writing. The increasing use of AI reflects a broader trend of digital transformation across industries, aiming for increased efficiency and reduced costs. This digital shift has led to a surge in demand for product design and development services, driven by the growing adoption of advanced technologies like AI and machine learning. The development of minimum viable products (MVPs) is presented as a way to mitigate the risk associated with bringing software ideas to market.
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