Cosmos, a privately owned UK-based company with ten employees, is a brand of PlayBox Technology UK Ltd. In 2023, the company reported revenues under $1 million. Cosmos develops and provides software-based playout engine solutions for broadcasters, over-the-top (OTT) service providers, and broadcast services companies.
The IABM released an Industry Impact Briefing in an unspecified month and year, highlighting the need for companies to adapt to a changing media and entertainment industry. The briefing emphasized transformation, profitability, and agility as key principles for success. Streaming platforms accounted for almost half of all TV viewership in May 2025, surpassing broadcast and cable combined, reflecting a trend of consumers canceling traditional pay-TV subscriptions. Broadcast playout has utilized automation for over two decades, evolving from tape-based systems to digital servers and IP-driven delivery to ensure reliable content delivery.
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