Cox Automotive is a privately-owned automotive services and technology company headquartered in the US and a subsidiary of Cox Enterprises. Employing approximately 10,300 people, it operates globally with a portfolio of brands including Autotrader, Kelley Blue Book, Manheim, and others. The company provides solutions to various sectors of the automotive industry, including consumers, manufacturers, dealers, lenders, and fleet operators, leveraging a substantial amount of first-party data. Cox Enterprises, its parent company, is a privately held firm with $22 billion in annual revenue.