CP Axtra, a Publicly Owned company headquartered in Bangkok, Thailand, was founded in 1988 (originally as Siam Makro) and employs approximately 1,870 individuals. It operates as a Thai retail and wholesale conglomerate and is a core member of the Charoen Pokphand (CP) Group. The company functions as a B2B and B2C retailer, leveraging an offline store network combined with an omnichannel digital infrastructure. As of 2026, CP Axtra operates under a "Hybrid Store" model, integrating wholesale and retail operations across Southeast Asia. The company utilizes big data and technology to modernize traditional trade, supporting local farmers and SMEs, and serves small businesses and consumers.
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