Cxense ran A/B tests on multiple client sites to compare the effectiveness of direct versus indirect checkout processes for conversions. The Post and Courier partnered with Piano to implement Ad Revenue Insights (ARI), creating a unified operating layer for revenue management. Leaders from Harvard Business Review, MIT Sloan Management Review, Süddeutsche Zeitung, Oberpfalz-Medien, and Unidad Editorial shared how AI impacts their organizations, including audience engagement, content tailoring, and churn prediction. Publishers are facing pressure regarding site traffic due to factors such as AI search summaries and declining social media referrals.
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