d'strict, a privately owned company headquartered in South Korea, founded in 2004 with approximately 80 employees, reported $12.5M in revenue as of 2023. The company specializes in creating user-centered experiences by integrating content and digital media technology. Its services are structured across three main areas: "Digi-tainment," which provides interactive product and content services using digital media technologies for public entertainment spaces like theme parks and experience zones; "Guest eXperience Design," which focuses on designing public media such as digital signage for hotels, resorts, shopping malls, and company lobbies through the production of visual content and differentiated spatial experiences; and "Brand eXperience Design," offering content for retail shops and offline marketing activities including events, shows, and exhibitions for various brands. The company's capabilities encompass master planning, content planning (including overall system and space design), production, implementation, construction, and technical training for operation, based on its content production ability and understanding of diverse digital media technologies.
d'strict recently secured the global No. 1 position in the 'Installations' category of the iF Design Ranking 2022–2026, marking its first achievement of this top ranking. This follows the October 16, 2025, launch of "FLOW Thereafter" at Outernet London. The immersive digital art experience, created by the South Korean design firm, serves as a sequel to "FLOW" and transforms the walls of the Now Building into a living canvas where colossal figures dance, chase, and collide. Earlier, on October 2, 2025, Arte Museum, an international digital art experience by d'strict, finalized a lease agreement with ICON Park for its initial Florida location, projected to open in 2027.
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