d'strict is a privately owned company based in South Korea. Founded in 2004, it employs approximately 80 individuals and specializes in Pro AV services. The company focuses on creating user-centered experiences by integrating content and digital media technology. Its services are structured into three main areas: "Digi-tainment," which offers interactive product and content services by integrating digital media technologies for entertainment spaces such as theme parks and experience zones; "Guest eXperience Design," which involves designing public media like digital signage for hotels, resorts, shopping malls, and company lobbies by producing visual content and offering differentiated spatial experiences; and "Brand eXperience Design," providing content for retail shops and offline marketing activities including events, shows, and exhibitions. d'strict's core competitiveness lies in its content production capability, built on an understanding of various digital media technology. The company offers a total service encompassing master planning, content planning (including overall system and space design), production, implementation, construction, and technical training for operation, by fusing visual performances with digital media technology and content.

2024 Revenue

Founded

2004

Headcount

78

Headquarters

South Korea

Primary Segment

Pro AV services

Ownership

Privately Owned

News Summary:

On August 27, 2026, the BTS THE CITY ARIRANG project took over an exclusive exhibition at Chelsea Piers, hosted at Arte Museum New York, offering digital installations set to BTS's music from July 24 to August 14. A New York 2026 Guide for BTS THE CITY ARIRANG was also updated with additional events and experiences, including TOUS les JOURS and a Samsung Galaxy Experience. Previously, on August 20, d'strict, the Seoul-based digital design and art company, unveiled "Surreal Nature," a new 360-degree, 10-artwork experience presented exclusively inside The Dalí Dome in St. Petersburg, Florida. This 32-minute experience features a free-roam 360-degree projection in two parts: OCEAN and LAND. In a related vein, on May 15, Arte Museum Las Vegas, produced by d’strict, participated as a partner in "THE CITY," a citywide project celebrating BTS, by unveiling "ARTE MUSEUM X BTS THE CITY ARIRANG," an immersive exhibition. Earlier on April 15, d'strict claimed the No. 1 spot worldwide in the 'Installations' category of the iF Design Ranking 2022–2026, marking its first-ever top ranking in the category.

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d'strict offers products in the pro AV industry. d'strict's product portfolio comprises of pro AV services.
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