d'strict, a privately owned company headquartered in South Korea, founded in 2004 with approximately 80 employees, reported $12.5M in revenue as of 2023. The company specializes in creating user-centered experiences by integrating content and digital media technology. Its services are structured across three main areas: "Digi-tainment," which provides interactive product and content services using digital media technologies for public entertainment spaces like theme parks and experience zones; "Guest eXperience Design," which focuses on designing public media such as digital signage for hotels, resorts, shopping malls, and company lobbies through the production of visual content and differentiated spatial experiences; and "Brand eXperience Design," offering content for retail shops and offline marketing activities including events, shows, and exhibitions for various brands. The company's capabilities encompass master planning, content planning (including overall system and space design), production, implementation, construction, and technical training for operation, based on its content production ability and understanding of diverse digital media technologies.
Arte Museum Las Vegas, produced by d’strict, partnered with ‘THE CITY’ project to celebrate BTS’s comeback, launching ‘ARTE MUSEUM X BTS THE CITY ARIRANG’ on May 18, 2026, an immersive exhibition combining visuals with BTS music. Previously, on April 15, 2026, d'strict secured the No. 1 spot worldwide in the 'Installations' category of the iF Design Ranking 2022–2026, its first time topping the category. This followed the October 16, 2025, launch of "FLOW Thereafter" in London, an immersive digital art experience and sequel to "FLOW," created by d'strict, which transforms the Outernet London's Now Building into a living canvas. Earlier in October 2025, d'strict's Arte Museum secured its first Florida location at ICON Park through a lease agreement, with an anticipated opening in 2027.
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