Data Talks is a privately owned company headquartered in Sweden. Founded in 2014, the company employs approximately 60 individuals. Specializing in software development, Data Talks provides a Sports Customer Data Platform (CDP) for clients such as Sportfive, AIK, Swedish Basket, Swedish Handball, Västerås Hockey, and The Swedish Golf Federation.

Revenue

Founded

2014

Headcount

52

Headquarters

Sweden

Primary Segment

Software Development

Ownership

Privately Owned

News Summary:

On February 2, 2026, a community perspective on business intelligence competitiveness in 2026 was published, identifying Data Talks as a community of data analytics professionals in Central and Eastern Europe (CEE), founded in 2022 by Andrei Popa and Anna Rossudowska. Previously, on September 2, 2025, Data Talks integrated its Sports CDP with Ticketpay’s ticketing platform, enabling clubs to connect ticketing data with merchandising, hospitality, and sponsorship information for a unified supporter view, personalized fan experiences, and optimized marketing campaigns. This followed an August 28, 2025, partnership with Rögle BK. Earlier, on July 29, 2025, Data Talks partnered with Campaignware, combining Campaignware’s engagement tools with Data Talks’ customer data platform to captivate fans and transform interactions into structured, actionable data for growth. On July 24, 2025, Data Talks partnered with High Block, providing its customer data platform to power High Block’s services aimed at accelerating rights holders' digital and commercial growth by connecting scattered data, designing CRM processes, and embedding automation.
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