Data Talks is a privately owned company headquartered in Sweden. Founded in 2014, the company employs approximately 60 individuals. Specializing in software development, Data Talks provides a Sports Customer Data Platform (CDP) for clients such as Sportfive, AIK, Swedish Basket, Swedish Handball, Västerås Hockey, and The Swedish Golf Federation.
Data Talks founder Stefan Lavén is scheduled to participate in a live webinar on March 10, 2026, alongside MK Dons CEO Neil Hart, discussing how rights holders leverage data to enhance fan engagement and boost commercial revenue. Previously, on September 2, 2025, Data Talks announced an integration between its Sports Customer Data Platform (CDP) and Ticketpay’s ticketing platform. This integration enables clubs to consolidate ticketing data with merchandising, hospitality, and sponsorship information, providing a unified supporter view to deliver personalized fan experiences and optimize marketing campaigns. Earlier, on August 28, 2025, Data Talks partnered with Rögle BK to help the club build stronger connections with its fanbase. This followed a collaboration announced on July 29, 2025, with Campaignware, which combined Campaignware’s engagement tools such as quizzes and polls with Data Talks’ customer data platform. This partnership aims to enable sports organizations to capture real-time fan interactions and transform them into structured, actionable data for long-term growth.
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