News Summary:
Dedsit launched its first Flemish microdramas on June 3, 2026, on Play Shorts, a new vertical video platform within the Play app, targeting a new generation of viewers. Previously, on March 12, 2026, Dedsit and PLAY pioneered these microdramas, recognizing the evolving media landscape and younger audiences' increasing consumption of short-form vertical video. This followed the March 11, 2026, press launch for "Letters to Samson" (Brieven aan Samson), a new television program set to premiere soon on PLAY. Earlier in the year, on February 4, 2026, Dedsit produced the Kastaars 2026 television show for the fourth consecutive year. Additionally, on January 7, 2026, the company released extra content for "James & Co" on Instagram, offering behind-the-scenes access.
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