Dedsit, a privately owned company headquartered in Belgium, was founded in 1900 and operates with approximately 50 employees. The company specializes in media production, creating various forms of content including comedy, sitcoms, drama series, documentaries, and commercials.
On September 11, 2026, Ellen Callebout is set to launch her own show, focusing on animals, marking a new chapter for her after appearing in *De Verhulstjes* and *Maison Verhulst*. Previously, on June 25, 2026, Dedsit produced the return of the game show *Zeg Eens Euh* to PLAY, with James Cooke taking over hosting duties from original creator Gert Verhulst for the iconic Flemish format. Earlier, on June 3, 2026, Dedsit launched its first Flemish microdramas on Play Shorts, a new vertical video platform within the Play app designed to engage a new generation of viewers with short-form storytelling. This launch followed Dedsit's collaborative efforts with PLAY to pioneer microdramas in the Flemish media landscape, a format that has seen international success. On March 11, 2026, Dedsit announced the upcoming premiere of *Brieven aan Samson* (Letters to Samson) on PLAY, a new television program designed to bring nostalgic stories to the screen.
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