Dedsit, a privately owned company headquartered in Belgium, was founded in 1900 and operates with approximately 50 employees. The company specializes in media production, creating various forms of content including comedy, sitcoms, drama series, documentaries, and commercials.
Dedsit will produce "Zeg Eens Euh," a game show making its comeback on PLAY this autumn, with James Cooke hosting the format originally created by Gert Verhulst, announced on June 25, 2026. This follows Dedsit's launch on June 3, 2026, of its first Flemish microdramas on Play Shorts, a new vertical video platform within the Play app. Earlier, on March 12, Dedsit and PLAY pioneered these first Flemish microdramas, noting the increasing consumption of short-form vertical video by younger audiences. On March 11, Dedsit announced "Letters to Samson (Brieven aan Samson)," a new television program set to premiere soon on PLAY. Previously, on February 4, 2026, Dedsit was entrusted for the fourth consecutive year with the full television production of the Kastaars 2026, a high-profile Flemish television event.
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