Dedsit, a privately owned company headquartered in Belgium, was founded in 1900 and operates with approximately 50 employees. The company specializes in media production, creating various forms of content including comedy, sitcoms, drama series, documentaries, and commercials.
Dedsit partnered with PLAY to launch the first Flemish microdramas on March 12, 2026, targeting younger viewers with short-form vertical video formats successful internationally. This followed the March 11 announcement of "Letters to Samson" (Brieven aan Samson), a new television program set to premiere soon on PLAY, described as bringing nostalgia and heartfelt stories. Earlier, on February 4, Dedsit produced the Kastaars 2026 television show for the fourth consecutive year, handling the full production of the high-profile Flemish event. On January 7, the company provided behind-the-scenes content for its "James & Co" series via Instagram. These developments occurred after Dedsit released the first images from "Maison Verhulst" on December 11, 2025, a show featuring intimate conversations with celebrity couples, including Peter Van de Veire and Ilse Van Loy, at the home of Gert and Ellen.
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