Deductive

DeductiveInactive

https://marketcast.com

2024 Revenue

Founded

2012

Headcount

25

Headquarters

United Kingdom

Primary Segment

Other

Ownership

Privately Owned

News Summary:

N/A

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Aug

13th

2026

13:10

Marketing and Promotional Activities

July 2026 Top Ads: Brands Place Their Bets on Emotion, Humor, and Context

The top ads of July 2026 demonstrate what happens when emotional specificity, structural humor, and context alignment converge, sometimes all three in one execution, sometimes one or two. Every score referenced in this breakdown is an Ad Breakthrough score, MarketCast’s most defining measure of ad performance.

Jul

23rd

2026

07:39

B2B Tag, Marketing and Promotional Activities

The Brands That Cracked World Cup Advertising Effectiveness

The Spain-Argentina FIFA World Cup Final drew 62.8 million viewers across Fox and Telemundo, the largest television audience for anything outside the NFL and breaking news since the Seinfeld finale in 1998. Of that audience, roughly 36% watched on Telemundo, and one in five of those viewers identified English as their primary language.

Jul

22nd

2026

01:00

Built to Break Through

The data reveals three distinct routes to Breakthrough: Distinctive Asset Activation, Earned Relevance, and Claim Distinctiveness. Each reflects a different mechanism by which advertising earns recall and correct brand attribution. The route a brand can credibly own is determined by its current equity, not by its production budget.

Jul

16th

2026

07:11

Management Changes, B2B Tag, Marketing and Promotional Activities, Management Changes

MarketCast Adds Media, Customer Success and European Commercial Experts to Leadership Team

MarketCast, the marketing effectiveness company that measures what moves people, today announced the appointments of Joshua Kowal as Global Head of Customer Success; Ben Samuel as SVP, Commercial Europe; and Millie Kronsteiner as VP, Media. The appointments signal a deepening investment in client partnership and reflect MarketCast’s commitment to ensuring brands can not just access insights, but act on them with confidence.`

Jul

15th

2026

15:42

Management Changes, B2B Tag, Marketing and Promotional Activities, Management Changes

MarketCast Expands Leadership Team with Three Senior Appointments Across Media, Customer Success, and European Commercial

New hires signal continued investment in client partnership and global growth LOS ANGELES—July 15, 2026— MarketCast, the marketing effectiveness company that measures what moves people, today announced the appointments of Joshua Kowal as Global Head of Customer Success; Ben Samuel as SVP, Commercial Europe; and Millie Kronsteiner as VP, Media.

Jul

13th

2026

15:34

What June's Top Breakthrough Advertising Reveals About Creative Effectiveness

Every month, MarketCast’s Brand Effect measurement solution identifies which ads break through, drive brand linkage, and communicate their message effectively. June’s Top Breakthrough Advertising lleaderboard spans both CTV and Linear, and the ads that rose to the top share three structural patterns worth carrying into your next brief.

Jun

30th

2026

15:13

Big Data/Analytics, B2B Tag

Cannes Lions and 2026 Measurement Trends

Cannes Lions has always been where the industry performs optimism. What made 2026 different was how much of the conversation was about proof. Not creative ambition, not platform potential, not what AI might do someday, but solid proof.

Jun

22nd

2026

15:34

Slam Dunk: NBA Final Breakthrough Ads

The NBA Finals draws one of the most attentive audiences in American television. Fans are locked in. The energy is high. And for advertisers, that environment is a massive opportunity with engaged fans. See the full list of this year’s top breakthrough ads during the NBA Final game.

Jun

11th

2026

08:52

May's Top Ads Reveal Three Questions Brands Should be Asking Themselves

America’s 250th anniversary is five weeks away. The brands with the top ads for May understood that and are already ahead. May’s Breakthrough Ads tell a clear story. Across both Linear and CTV, the ads that performed strongest shared three structural characteristics.

May

15th

2026

15:00

April's Top Performing Ads on Linear and CTV

April’s top performing ads on linear and CTV had one thing in common: they knew exactly how their consumers felt. From Chevrolet’s simple, made-in-America message to Stouffer’s dinner-time pressure that every household recognizes, the creative that rose to the top this month was built around the instinct of meeting people where they already are.

May

11th

2026

16:05

In-Flight Campaign Optimization: Why the Same Problem Needs a Different Fix

Your campaign is underperforming. You can see it in the numbers. But can you see your path to in-flight campaign optimization? For most brands, the answer is no and that gap is costing them. Most measurement tools are built to tell you what happened, not what to do about it while there’s still time to do something.

Apr

30th

2026

18:30

Marketers are chasing impressions, but Kerel Cooper argues emotion is the real currency

Speaking to The Drum at Possible in Miami, Kerel Cooper offered a pointed critique of this imbalance and a roadmap for what comes next. “I think what more and more brands need to come around to is that it’s not always about reach and scale, because when you talk about reach and scale, you talk about impressions.

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