Deductive

DeductiveInactive

https://marketcast.com

Revenue

Founded

2012

Headcount

25

Headquarters

United Kingdom

Primary Segment

-

Ownership

Privately Owned

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Jun

30th

2026

15:13

Big Data/Analytics, B2B Tag

Cannes Lions and 2026 Measurement Trends

Cannes Lions has always been where the industry performs optimism. What made 2026 different was how much of the conversation was about proof. Not creative ambition, not platform potential, not what AI might do someday, but solid proof.

Jun

22nd

2026

15:34

Slam Dunk: NBA Final Breakthrough Ads

The NBA Finals draws one of the most attentive audiences in American television. Fans are locked in. The energy is high. And for advertisers, that environment is a massive opportunity with engaged fans. See the full list of this year’s top breakthrough ads during the NBA Final game.

Jun

11th

2026

08:52

May's Top Ads Reveal Three Questions Brands Should be Asking Themselves

America’s 250th anniversary is five weeks away. The brands with the top ads for May understood that and are already ahead. May’s Breakthrough Ads tell a clear story. Across both Linear and CTV, the ads that performed strongest shared three structural characteristics.

May

15th

2026

15:00

April's Top Performing Ads on Linear and CTV

April’s top performing ads on linear and CTV had one thing in common: they knew exactly how their consumers felt. From Chevrolet’s simple, made-in-America message to Stouffer’s dinner-time pressure that every household recognizes, the creative that rose to the top this month was built around the instinct of meeting people where they already are.

May

11th

2026

16:05

In-Flight Campaign Optimization: Why the Same Problem Needs a Different Fix

Your campaign is underperforming. You can see it in the numbers. But can you see your path to in-flight campaign optimization? For most brands, the answer is no and that gap is costing them. Most measurement tools are built to tell you what happened, not what to do about it while there’s still time to do something.

Apr

30th

2026

18:30

Marketers are chasing impressions, but Kerel Cooper argues emotion is the real currency

Speaking to The Drum at Possible in Miami, Kerel Cooper offered a pointed critique of this imbalance and a roadmap for what comes next. “I think what more and more brands need to come around to is that it’s not always about reach and scale, because when you talk about reach and scale, you talk about impressions.

Apr

23rd

2026

12:58

Emerging Tech, B2B Tag

Sports Sponsorship

Sports investments move consumers to action and drive brand visibility, but understanding sponsorship effectiveness across fragmented media, sponsorships, experiential, athletes, and hospitality has been a challenge until now. MarketCast unifies measurement, enabling sports leagues, sponsors and media partners, to link exposures to outcomes and investment to success.

Apr

23rd

2026

07:49

What March's Top Ads Got Right

March 2026’s top-performing ads, ranked by MarketCast Brand Effect across linear TV and CTV, weren’t accidents. Many of the brands that scored highest this month executed against three clear principles: make people feel something, be honest about your limitations, and show up at exactly the right moment.

Apr

7th

2026

11:42

And the Award Goes to: The Top Performing Oscar Ads of 2026

This year’s top performing Oscar ads proved that tying your brand to key cultural moments is a trophy-worthy strategy. Whether through direct ties like L’Oréal with its Devil Wears Prada ad, brands like Burger King riding the coattails of social media virality, or simply showing up at a culturally significant event with disciplined and well-executed creative like Tremfya — the brands that broke through were the ones that found a way to make the moment work for them.

Mar

27th

2026

10:43

Big Data/Analytics, B2B Tag

Full-Funnel Campaign Optimization Shouldn't Start After the Campaign Ends

Marketers often know when a campaign could perform better. The challenge is knowing what to change. Is the creative underperforming? Are the media placements wrong? Or was the creative flawed from the start? The reality is that most measurement approaches don’t provide those answers.

Mar

10th

2026

09:02

Management Changes, Emerging Tech, B2B Tag

MarketCast further bolsters leadership team, tapping strategic product marketing and media business VPs

LOS ANGELES—March 10, 2026—MarketCast, a leading technology and AI-powered advertising effectiveness company, today announced the appointment of Elina Combs as VP, Product Marketing and Lisette Vitter Williamson as SVP and Media Business Unit Leader. Working in tandem with the existing leadership team, they will further drive MarketCast’s go-to-market strategy, product innovation and value proposition across key markets.

Feb

25th

2026

06:36

Super Bowl LX's Most Liked Ads: Emotional Storytelling Wins the Night

Storytellers are the big winners of Super Bowl LX 2026 — whether it was a nostalgic look back at family relationships or a humorous hijack of a beloved mascot. The MarketCast Super Bowl report reveals insights from a Brand Effect survey of 19,000 consumers and provides a clear verdict: ads that gave viewers something to feel won the night.

Analyst insight reports

AI in media and broadcast

Buying better media tech

Sports content and distribution in 2026 and beyond

Post-NAB review 2026: key trends

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