Deductive

DeductiveInactive

https://marketcast.com

Revenue

Founded

2012

Headcount

25

Headquarters

UK

Primary Segment

-

Ownership

Privately Owned

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Feb

23rd

2026

07:25

Ads That Break Through: January’s Winning Ads

From Blue Buffalo to Apple, timing and relevance remain essential. Now’s the perfect time to look back and take stock of which ads kicked off the year with the biggest impact. We’ve compiled a list of January’s top performers using our ad effectiveness data, and crafted a series of insights to reveal just what made each spot a hit with audiences.

Feb

10th

2026

16:34

Super Bowl LX: Most Memorable Ads

On Super Bowl Sunday, everyone shows up loud, but only a few brands leave a lasting impression. In a night packed with celebrities, stunts, and spectacle, attention is easy to buy, but memory is not. The real winners aren’t just the most talked about ads they’re the ones audiences actually remember after the confetti settles.

Feb

10th

2026

07:46

New Offerings, Big Data/Analytics, Artificial Intelligence

MarketCast’s Total Effect Unifies Creative, Media and Consumer Insight to Optimize Live Campaign Performance

MarketCast, a leading technology and AI-driven advertising effectiveness firm, today announced the launch of Total Effect, a new unified advertising intelligence solution designed to help marketers understand which creative and media drivers actually deliver results across the full campaign lifecycle.■

Jan

15th

2026

09:13

Lessons From the Super Bowl Ads That Got it Right

With Super Bowl LX on the horizon, brands are once again gearing up for the biggest advertising moment of the year. But before we look ahead to the Big Game, let’s take a look back at some of the advertising moments that shaped the Big Game in the past.

Dec

22nd

2025

11:53

Ads That Break Through: November's Winning Ads

It’s the Holiday season…and advertisers are settling in to the season of good cheer and gift-giving. MarketCast’s Top Breaking Ads for November reveal the brands that captured attention, delivered strong recall, and made the most impact across CTV and Linear TV.

Dec

19th

2025

12:32

Breaking through: November’s top CTV ads

© MarketCast Inc. 2025. All Rights Reserved. MarketCast, the MarketCast logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries. | Privacy Policy

Dec

18th

2025

11:01

Data report: In 2025, women spent more time gaming than men

© MarketCast Inc. 2025. All Rights Reserved. MarketCast, the MarketCast logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries. | Privacy Policy

Dec

16th

2025

15:56

New Report: Myth Busting Women Gamers

Gaming is no longer just a boys’ club. What began as a hobby often associated with young boys sitting on the floor in front of a TV, controllers in hand, has evolved into a global phenomenon and a multi-billion-dollar industry.

Dec

10th

2025

18:30

Management Changes, B2B Tag

Ad-Research Firm MarketCast Hires Nielsen Alum Lana Busignani as CEO, Replacing Amy Fenton

Thought leadership reports and blog posts addressing the big issues impacting the industries and communities we serve.

Nov

20th

2025

21:02

MarketCast Super Bowl LX Report: Score Big With Every Ad

The countdown to Super Bowl LX is on. On February 8, NBC will broadcast the big game live from Levi’s Stadium in Santa Clara, where the world’s biggest brands will compete for attention, paying a record $8 million for 30 seconds of airtime.

Nov

19th

2025

17:52

Ads That Break Through: October’s Winning Ads

As fall programming hits its stride, advertisers are rolling out big creative swings. MarketCast’s Top Breaking Ads for October reveal the brands that captured attention, delivered strong recall, and made the most impact across CTV and Linear TV.

Nov

17th

2025

18:30

Breaking through: October’s top CTV ads

Thought leadership reports and blog posts addressing the big issues impacting the industries and communities we serve.

Analyst insight reports

The battle for consumer experience

NAB Show 2023 key themes

Understanding personalisation and recommendation

Retaining subscribers beyond 2025

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