Deductive

DeductiveInactive

https://marketcast.com

Revenue

Founded

2012

Headcount

25

Headquarters

UK

Primary Segment

-

Ownership

Privately Owned

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Apr

7th

2026

11:42

And the Award Goes to: The Top Performing Oscar Ads of 2026

This year’s top performing Oscar ads proved that tying your brand to key cultural moments is a trophy-worthy strategy. Whether through direct ties like L’Oréal with its Devil Wears Prada ad, brands like Burger King riding the coattails of social media virality, or simply showing up at a culturally significant event with disciplined and well-executed creative like Tremfya — the brands that broke through were the ones that found a way to make the moment work for them.

Mar

27th

2026

10:43

Big Data/Analytics, B2B Tag

Full-Funnel Campaign Optimization Shouldn't Start After the Campaign Ends

Marketers often know when a campaign could perform better. The challenge is knowing what to change. Is the creative underperforming? Are the media placements wrong? Or was the creative flawed from the start? The reality is that most measurement approaches don’t provide those answers.

Mar

10th

2026

09:02

Management Changes, Emerging Tech, B2B Tag

MarketCast further bolsters leadership team, tapping strategic product marketing and media business VPs

LOS ANGELES—March 10, 2026—MarketCast, a leading technology and AI-powered advertising effectiveness company, today announced the appointment of Elina Combs as VP, Product Marketing and Lisette Vitter Williamson as SVP and Media Business Unit Leader. Working in tandem with the existing leadership team, they will further drive MarketCast’s go-to-market strategy, product innovation and value proposition across key markets.

Feb

25th

2026

06:36

Super Bowl LX's Most Liked Ads: Emotional Storytelling Wins the Night

Storytellers are the big winners of Super Bowl LX 2026 — whether it was a nostalgic look back at family relationships or a humorous hijack of a beloved mascot. The MarketCast Super Bowl report reveals insights from a Brand Effect survey of 19,000 consumers and provides a clear verdict: ads that gave viewers something to feel won the night.

Feb

23rd

2026

07:25

Ads That Break Through: January’s Winning Ads

From Blue Buffalo to Apple, timing and relevance remain essential. Now’s the perfect time to look back and take stock of which ads kicked off the year with the biggest impact. We’ve compiled a list of January’s top performers using our ad effectiveness data, and crafted a series of insights to reveal just what made each spot a hit with audiences.

Feb

10th

2026

16:34

Super Bowl LX: Most Memorable Ads

On Super Bowl Sunday, everyone shows up loud, but only a few brands leave a lasting impression. In a night packed with celebrities, stunts, and spectacle, attention is easy to buy, but memory is not. The real winners aren’t just the most talked about ads they’re the ones audiences actually remember after the confetti settles.

Feb

10th

2026

07:46

New Offerings, Big Data/Analytics, Artificial Intelligence

MarketCast’s Total Effect Unifies Creative, Media and Consumer Insight to Optimize Live Campaign Performance

MarketCast, a leading technology and AI-driven advertising effectiveness firm, today announced the launch of Total Effect, a new unified advertising intelligence solution designed to help marketers understand which creative and media drivers actually deliver results across the full campaign lifecycle.■

Jan

15th

2026

09:13

Lessons From the Super Bowl Ads That Got it Right

With Super Bowl LX on the horizon, brands are once again gearing up for the biggest advertising moment of the year. But before we look ahead to the Big Game, let’s take a look back at some of the advertising moments that shaped the Big Game in the past.

Dec

22nd

2025

11:53

Ads That Break Through: November's Winning Ads

It’s the Holiday season…and advertisers are settling in to the season of good cheer and gift-giving. MarketCast’s Top Breaking Ads for November reveal the brands that captured attention, delivered strong recall, and made the most impact across CTV and Linear TV.

Dec

19th

2025

12:32

Breaking through: November’s top CTV ads

© MarketCast Inc. 2025. All Rights Reserved. MarketCast, the MarketCast logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries. | Privacy Policy

Dec

18th

2025

11:01

Data report: In 2025, women spent more time gaming than men

© MarketCast Inc. 2025. All Rights Reserved. MarketCast, the MarketCast logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries. | Privacy Policy

Dec

16th

2025

15:56

New Report: Myth Busting Women Gamers

Gaming is no longer just a boys’ club. What began as a hobby often associated with young boys sitting on the floor in front of a TV, controllers in hand, has evolved into a global phenomenon and a multi-billion-dollar industry.

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