DeNA, a privately owned company headquartered in Japan, was founded in 1999 and employs approximately 1,430 individuals. Functioning primarily in software development, the company operates across a diverse range of entertainment businesses, with a focus on gaming, live streaming, sports, healthcare, and medical domains.
DeNA (TSE:2432) began actively testing Utopai Studios' PAI cinematic AI system within its experimental animation workflows as of September 11, 2026, integrating the tool for AI-assisted visual development and production iteration. This development followed Utopai Studios' early September 2026 announcement of a collaboration with DeNA's Entertainment Development Business Unit in Japan. The partnership integrates Utopai's proprietary cinematic storytelling AI system, PAI, into DeNA's experimental animation production workflows, covering visual development, design, scene planning, and iteration, while ensuring artists retain full creative control. Earlier on September 3, 2026, Utopai Studios officially announced the launch of this AI-assisted animation production collaboration in Japan. At the time of the initial announcement, DeNA's stock recorded an 18.32% 1-year total shareholder return and a 78.75% 3-year total shareholder return. However, as of September 11, DeNA's recent share price experienced a 4.92% decline over seven days and a 6.72% drop over 90 days.
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