DeNA, a privately owned Japanese company founded in 1999, is primarily engaged in software development. Employing approximately 1,430 people, the company's headquarters are located in Japan. DeNA's business activities encompass a diverse portfolio, including gaming, live streaming, sports, and healthcare and medical sectors.
DeNA and E&H Production announced a partnership in October to develop digital tools for anime production, aiming to address labor shortages and rising costs in the Japanese animation industry. One tool, a “simple filming tool,” automates storyboard creation and video editing, undergoing trials in October. A separate “Simple Compositing Tool” is also under development to improve video storyboard and video editing efficiency and quality. Separately, DeNA BayStars achieved a fourth consecutive series victory in a baseball game against the Tokyo Yakult Swallows. Finally, DeNA acknowledged declining player retention and promised a major update to improve player engagement, citing repetitive tasks and low drop rates for in-game items as contributing factors.
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