DEVRIES GLOBAL, a privately owned company under Interpublic Group (IPG), is headquartered in New York City, United States, with a global presence including offices in Beijing, Berlin, Hong Kong, London, Shanghai, Singapore, and Taipei. Founded in 1978, the company operates with approximately 200 employees. Functioning as an advertising, marketing, and media agency, the company specializes in brand marketing, consumer, product, and corporate communications across various lifestyle categories. These categories include CPG, beauty, fashion, home, retail, travel, food & beverage, health & wellness, and wine & spirits. The agency aims to help brands establish their market presence and influence public opinion, combining the scale of a larger organization with a focused approach to enhance the relevance of mass brands and the visibility of niche brands. It offers brand marketing, consumer, product, and corporate experience, supported by communications expertise.