DG Media Network is a privately owned US-based company with approximately 30 employees. As of 2024, its annual revenue was less than $50 million. The company specializes in providing brands with granular, first-party data on Dollar General shoppers, focusing particularly on rural consumers and their "fill-in" shopping trips. Their services include insights into buying patterns, closed-loop measurement capabilities, and a self-service dashboard for campaign management and performance analysis, emphasizing data privacy.
