Privately owned DG Media Network, a subsidiary of Dollar General, headquartered in the US, with approximately 30 employees, reported $40.6M in revenue as of 2024. The company provides advertising services, offering brands granular data on Dollar General shoppers, including rural customers, to understand buying patterns in "fill in" trips. It provides privacy-centric, first-party data insights with closed-loop measurement and a self-service dashboard for rapid performance analysis and campaign adjustments.
