DG Media Network, a privately owned company headquartered in the US and a subsidiary of Dollar General, employs approximately 30 individuals and reported $40.6M in revenue as of 2024. Functioning as a provider of advertising services, the company specializes in offering brands granular data on Dollar General shoppers, including rural customers, to understand buying patterns in "fill in" trips. It provides privacy-centric, first-party data insights with closed-loop measurement and features a self-service dashboard for performance analysis and campaign adjustments.
