Disney's StudioLAB is a privately owned entity based in the US, operating as an advanced development division of Walt Disney Studios dedicated to innovation in creative technologies and storytelling through new technology. Located on the historic Walt Disney Studios lot, the entity's mission is to drive innovation in support of the creative process, collaborating with creative teams and technology companies such as Accenture, HPE, Microsoft, Salesforce, and LG Display. Its leadership team possesses experience in software engineering, film production, theme park design, and gaming development.