DJI, a privately owned company headquartered in China, was founded in 2006, operates with approximately 2,680 employees, and reported $2.9 billion in revenue as of 2024. The company specializes in consumer electronics, functioning as a manufacturer of aerial drones and camera support accessories designed to enhance the reliability and ease of use for aerial photography and film-making equipment and platforms. Its drones are applied across various industries including film-making, agriculture, search and rescue, and energy infrastructure.
DJI highlighted features of its Lito X1 camera drone on April 25, 2026, noting it as a premium beginner model with a 1.3-inch CMOS sensor and 48MP pixels, designed for simplicity, image quality, and safety in a foldable form. Earlier that day, DJI Enterprise showcased the application of its Matrice 400 drone, paired with a Zenmuse L3 LiDAR payload, in the discovery of a significant ancient Maya city in Guatemala, underscoring its expansion into professional surveying. On April 24, 2026, DJI navigated a competitive rivalry for market supremacy with Insta360 in Shenzhen, vying for leadership in consumer drones and panoramic cameras amidst broader US scrutiny on Chinese hardware. Previously, DJI introduced the Lito 1 and Lito X1 mini drones, which both weigh under 250 grams and feature omnidirectional obstacle detection, with the Lito X1 variant also including internal memory. Concurrently, the company's Osmo Pocket 4 and Pocket 3 cameras were mentioned in the context of magnetic filter kits developed to enhance their video aesthetic.
DJI offers 5 products in the media tech and media and telecoms services industries. DJI's product portfolio comprises of consumer electronics, content acquisition and audio.
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DJI's revenues were over $1B in 2024. Caretta Research has split DJI's revenue into 4 different product categories, the largest of which is consumer devices. For full access to DJI's revenue breakdown subscribe to Caretta Portal.
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