DJI is a privately owned company headquartered in China. Founded in 2006, the company employs approximately 2680 individuals and reported $2.9B in revenue as of 2024. Functioning as a manufacturer of consumer electronics, DJI specializes in aerial drones and camera support accessories. Its products are designed for aerial photography and film-making equipment and platforms, with drones utilized across various industries, including film-making, agriculture, search and rescue, and energy infrastructure.
On July 24, 2026, DJI Dock began powering Australia's broad area Beyond Visual Line of Sight (BVLOS) drone operations across the mining and agriculture sectors. This development follows the Civil Aviation Safety Authority's (CASA) TMI 2025-03 policy, which allows qualified Remote Operator Certificate (ReOC) holders to self-assess and secure BVLOS approvals, shortening the approval process from months to days or weeks. Previously, on July 23, retail packaging for the DJI Osmo 360 II lens replacement kit started arriving in warehouses, indicating the product's final stages of production and distribution. Earlier the same day, Australian foreign minister Penny Wong pledged Australian and U.S.-made surveillance drones to the Philippines, explicitly choosing non-Chinese technology due to trust considerations, despite potentially higher costs than widely available Chinese alternatives.
DJI offers 5 products in the media tech and media and telecoms services industries. DJI's product portfolio comprises of content acquisition, audio and consumer electronics.
Subscribe for full access to DJI's products in full detail
DJI's revenues were over $1B in 2024. Caretta Research has split DJI's revenue into 4 different product categories, the largest of which is consumer devices. For full access to DJI's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to DJI's revenue in full detail
Subscribe for full access to DJI's products in full detail 
