DJI, a privately owned Chinese company founded in 2006, is a manufacturer of consumer electronics, primarily aerial drones and related camera accessories. Employing approximately 2,680 people, DJI's products are designed to improve the reliability and ease of use of aerial photography and filmmaking equipment. The company's drones find applications in various sectors including filmmaking, agriculture, search and rescue, and energy infrastructure. In 2023, DJI reported revenues exceeding $1 billion.
On September 19, 2025, a report indicated that the world's largest drone manufacturer faced a potential ban from the American market by December 23, 2025, unless a government technology audit was completed. This followed earlier news that over 75% of drone purchases in 2024 were by individuals, not commercial enterprises. This trend, along with advancements in drone technology, is impacting aerial photography and videography. The company also announced the Mini 5 Pro drone. Separately, the company expressed concerns regarding the Federal Aviation Administration's proposed Part 108 rules for Beyond Visual Line of Sight (BVLOS) operations, stating that the rules could ground most drones and sideline many pilots. The company commended the FAA's efforts to establish a framework for BVLOS operations but identified two fundamental problems with the current draft.
DJI offers 5 products in the media and telecoms services and media tech industries. DJI's product portfolio comprises of content acquisition, consumer electronics and audio.
Subscribe for full access to DJI's products in full detail
DJI's revenues were over $1B in 2024. Caretta Research has split DJI's revenue into 4 different product categories, the largest of which is consumer devices. For full access to DJI's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to DJI's revenue in full detail
Subscribe for full access to DJI's products in full detail 
