Privately owned DJI, headquartered in China, focuses on consumer electronics. Founded in 2006, the company employs approximately 2,680 people and most recently reported $2.9 billion in revenue as of 2024. The company specializes in manufacturing aerial drones and camera support accessories, aiming to provide more reliable and user-friendly aerial photography and film-making equipment and platforms. Its drones are utilized across various industries, including film-making, agriculture, search and rescue, and energy infrastructure.
On February 7, 2026, a developer began building an open-source desktop application to privately analyze DJI flight logs, addressing pilots' concerns about syncing detailed flight data to DJI's cloud or third-party platforms. Previously, on February 6, a leak indicated the appearance of a DJI Osmo Pocket 4 Pro. This follows the standard Osmo Pocket 4 receiving FCC certification nearly six months earlier, though DJI has not officially announced either vlogging camera. Earlier, on February 5, DJI reported its 11th annual SkyPixel Photo & Video Contest had surpassed 45,000 global submissions, signaling the growth and competitiveness of aerial storytelling. This development follows a February 5 announcement that Vivo is developing a standalone vlog camera, a project initiated in late 2025 with a 2026 release planned, positioning it to compete directly with DJI's Pocket lineup.
DJI offers 5 products in the media tech and media and telecoms services industries. DJI's product portfolio comprises of content acquisition, consumer electronics and audio.
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DJI's revenues were over $1B in 2024. Caretta Research has split DJI's revenue into 4 different product categories, the largest of which is consumer devices. For full access to DJI's revenue breakdown subscribe to Caretta Portal.
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