DJI, a privately owned Chinese company founded in 2006, is a manufacturer of consumer electronics, primarily aerial drones and related camera accessories. Employing approximately 2,680 people, DJI's products are designed to improve the reliability and ease of use of aerial photography and filmmaking equipment. The company's drones find applications in various sectors including filmmaking, agriculture, search and rescue, and energy infrastructure. In 2023, DJI reported revenues exceeding $1 billion.
On April 4th, images purportedly showing a DJI Mavic 4 Pro drone and its RC Pro 2 remote control, featuring a foldable design, appeared online. The US drone industry continues to face uncertainty regarding a potential ban on Chinese-made drones, due to concerns about their use and the data they collect. DJI's Inspire 3 drone, equipped with the Zenmuse X9-8K Air camera, received Netflix approval for 4K Originals production.
DJI offers 5 products in the media and telecoms services and media tech industries. DJI's product portfolio comprises of content acquisition, audio and consumer electronics.
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DJI's revenues were over $1B in 2023. Caretta Research has split DJI's revenue into 4 different product categories, the largest of which is consumer devices. For full access to DJI's revenue breakdown subscribe to Caretta Portal.
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