DJI is a privately owned company headquartered in China. Founded in 2006, the company employs approximately 2680 individuals and reported $2.9B in revenue as of 2024. Functioning as a manufacturer of consumer electronics, DJI specializes in aerial drones and camera support accessories. Its products are designed for aerial photography and film-making equipment and platforms, with drones utilized across various industries, including film-making, agriculture, search and rescue, and energy infrastructure.
On September 11, 2026, DJI participated in the IFA 2026 Tech Festival in Berlin, showcasing a range of innovative consumer products focused on immersive user-centric lifestyle technology experiences alongside brands such as Bosch, Roborock, and UMAY. Earlier that day, AI strategist Sammy Azdoufal uncovered a critical security vulnerability in DJI's Romo robot vacuum system, demonstrating a single-point-of-failure problem; by extracting his device's private API token, Azdoufal found he could access approximately 7,000 other Romo vacuums across 24 countries via DJI's MQTT broker. This follows news from September 10, when Nepal's army began using four Chinese-donated DJI FlyCart 100 drones to deliver food to survivors and airlift bodies in the aftermath of devastating flash floods on the border of Nepal and China’s Tibetan region, conducting 10 to 16 aid deliveries daily. These developments occur as Washington's tightening restrictions on Chinese-made drones, including outright bans and 100% tariffs, continue to reshape the U.S. market, which has long been dominated by lower-cost Chinese suppliers.
DJI offers 5 products in the media and telecoms services and media tech industries. DJI's product portfolio comprises of consumer electronics, content acquisition and audio.
Subscribe for full access to DJI's products in full detail
DJI's revenues were over $1B in 2024. Caretta Research has split DJI's revenue into 4 different product categories, the largest of which is consumer devices. For full access to DJI's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to DJI's revenue in full detail
Subscribe for full access to DJI's products in full detail 
