DJI, privately owned and headquartered in China, was founded in 2006, operates with approximately 2,680 employees, and reported $2.9B in revenue as of 2024. The company specializes in consumer electronics, functioning as a manufacturer of aerial drones and camera support accessories. These products are intended to make aerial photography and film-making equipment and platforms more reliable and easier to use for creators and innovators. Its drones are utilized across various sectors, including film-making, agriculture, search and rescue, and energy infrastructure.
ARCO Worldwide Services Limited, a Nigerian technology company, became DJI's first local partner in Nigeria on March 14, forming a strategic alliance to enhance security and surveillance in the oil and gas sector. On March 13, DJI made the Inspire 3 Basic Package available in the Philippines, designed to offer professional-grade aerial cinematography to filmmakers and independent creators. This followed DJI's announcement on March 12 that it would globally unveil the DJI Avata 360, an 8K flagship panoramic drone, on March 26, positioning it for immersive flight and 8K panoramic imaging. Earlier on March 12, the company confirmed it would pay $30,000 to a man who discovered significant security flaws in its robot vacuum cleaners, allowing access to thousands of connected devices.
DJI offers 5 products in the media tech and media and telecoms services industries. DJI's product portfolio comprises of consumer electronics, audio and content acquisition.
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DJI's revenues were over $1B in 2024. Caretta Research has split DJI's revenue into 4 different product categories, the largest of which is consumer devices. For full access to DJI's revenue breakdown subscribe to Caretta Portal.
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