Dramatify is a privately owned company headquartered in Sweden, founded in 2014, and employing approximately 10 individuals. The company specializes in IT services and IT consulting, offering online, mobile production management solutions tailored for television, video, and film productions.
Dramatify was recently featured on February 17, 2026, in an article detailing how modern entertainment productions require connected systems to align development scheduling and live execution, stopping workflow drift. This piece is part of a six-part series published as a Nordic broadcaster produced its sixth season of the Eurovision qualifier using Dramatify. Previously, on February 6, a separate article highlighted Dramatify in explaining why traditional sports production rundowns often fail live, attributing mistakes to the execution drift from planning when relying on spreadsheets. This marked the third in a four-part series on modern sports production, published in connection with a Nordic broadcaster’s 2026 Winter Olympics production on Dramatify. On January 29, Dramatify introduced integrated asset management and booking across productions, designed to centralize the tracking and scheduling of critical resources such as equipment, facilities, and technical resources, which historically resided in disparate systems. Earlier, on January 27, an article in the sports production series discussed why workflows fracture when large sports events operate beyond traditional newsrooms, underscoring the importance of cohesive production systems like Dramatify for the 2026 Winter Olympics. This followed an initial article on January 23 that outlined five proven benefits of sports production planning software, emphasizing that event success hinges on early content structuring and planning rather than last-minute logistics.
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