Privately owned Dynamic Yield, headquartered in the US, was founded in 2011 and operates with approximately 410 employees. The company specializes in software development, providing tools to manage digital customer interactions.
Valamar, a holiday hotel brand operating in Croatia and Austria, recently adopted Reconnect from Mastercard’s Dynamic Yield suite to engage travelers earlier in their booking journey, aiming to enhance guest experiences from the planning stage. This follows Mastercard Dynamic Yield's recognition on February 5, 2026, as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines for the eighth consecutive time. The company noted the significance of this acknowledgment four years after joining Mastercard, addressing previous industry questions about its innovation pace and identity post-acquisition.
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