Dynamic Yield, a privately owned software development company founded in 2011 and headquartered in the US, employs approximately 410 people. The company's primary offering is software designed to manage and optimize digital customer interactions across various online channels.
Data from Dynamic Yield indicates a global average cart abandonment rate of 73.9% in the twelve months ending July 2024. Within this data, luxury and jewelry showed the highest rate at 81.4%, consistently averaging around 80% during the same period. In May 2025, KGN Cloud launched an AI-powered Dynamic Yield Mining platform in Swansea, Wales. This platform aims to optimize cryptocurrency earnings for users with minimal technical expertise. A separate source notes that yield vaults are central to the evolution of decentralized finance (DeFi), impacting yield generation and liquidity orchestration. Another source mentions Dynamic Yield in comparison to Optimizely and Monetate, highlighting features encompassing personalization and testing.
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