Eicoff

Eicoff is a privately owned company headquartered in the United States, operating as a subsidiary of WPP. With approximately 80 employees, it functions as an advertising, marketing, and media agency that aims to drive growth for brands across various categories. The company provides full-service, performance-driven advertising across TV, digital, and audio landscapes. Its approach is data-driven, focusing on media investment to deliver reach, response, and return on investment through an always-on, always-improving methodology. Eicoff has been involved in Connected TV (CTV) since its inception, including being among the first to market with Hulu’s performance team, and has supported clients in Streaming TV and Audio advertising. Its analytics capabilities are supported by EiQ, a proprietary platform built in partnership with data technology providers, utilized to identify and reach audiences, measure advertising impact across channels, and optimize strategies. Eicoff also offers creative services designed to prompt action, including launching new products, adapting campaigns for over 30 local markets, clearing shelves at retail, and driving immediate growth while building brand equity.