Eicoff

Eicoff, a privately owned advertising agency headquartered in the US and part of WPP, employs approximately 80 individuals. The company provides full-service performance advertising, aiming to drive growth for brands across TV, digital, and audio landscapes. Its Media approach utilizes data to optimize investment for reach and response, with early adoption in CTV, engagements with Hulu's performance team, and successful campaigns in Streaming TV and Audio. Eicoff's Analytics division offers measurement insights through its proprietary platform, EiQ, developed in partnership with data technology providers. This platform uses technology to identify and reach target audiences, measure advertising impact across various channels, and guide optimization. Additionally, its Creative services focus on developing content for product launches, adaptation for multiple markets, and building brand equity.