Elastic Path, a privately owned company headquartered in Canada, was founded in 2000 and employs approximately 220 individuals. The company specializes in software development, providing an ecommerce platform.
On July 22, 2026, Elastic Path highlighted that B2B buyers leveraging AI-powered answer engines achieve higher conversion rates, underscoring that unstructured or API-inaccessible catalog data will not be surfaced by AI discovery engines, making product data quality a direct revenue exposure. Previously, on July 17, the company pointed out that AI tools often fail because the product data feeding them is not clean, complete, or structured enough, suggesting that investing in catalog data is a prerequisite for AI return on investment. Earlier, on July 7, Elastic Path noted that AI agents are more likely to achieve breakthroughs in B2B procurement rather than consumer checkout, due to procurement's slower, more expensive, and rule-bound nature. This followed its June 30 analysis emphasizing that distributors require B2B e-commerce platforms specifically designed for complex catalog management, stating that a platform's inability to manage product data at full attribute depth compromises all subsequent functionalities. On June 25, the company asserted that ERP systems should not manage customer-facing catalogs, as forcing product data to originate from ERPs creates a "translation tax" that increases costs and errors in downstream handoffs.
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