Elastic Path, a privately owned Canadian company founded in 2000, develops and provides e-commerce platform software. Employing approximately 220 people, the company's primary business is the creation and distribution of this software.
ShopVision Technologies, a Vancouver-based startup led by Harry Chemko, secured a $4.1 million USD ($5.6 million CAD) seed round on an unspecified date from Brightspark BDC Capital and Rhino Ventures. The funding supports ShopVision's AI-powered market research platform. Separate news reports discuss challenges in B2B enablement, noting that while intended to simplify sales processes, it often creates added complexity. Another report highlights the transformation in B2B commerce, with buyers demanding B2C-like experiences and businesses facing pressure to digitize and improve efficiency. A final report notes that businesses spend billions annually on promotions, many of which fail to meet revenue or profitability goals.
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