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Elastic Path
http://www.elasticpath.com
https://www.linkedin.com/company/elastic-path/
Elastic Path, a privately owned company headquartered in Canada, was founded in 2000 and employs approximately 220 individuals. The company specializes in software development, providing an ecommerce platform.
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Founded
2000
Headcount
212
Headquarters
Canada
Primary Segment
Software Development
Ownership
Privately Owned
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Mar
18th
2026
18:30
Artificial Intelligence, B2B Tag
Are We Writing Off Agentic Commerce Too Early?
Every new technology goes through a predictable cycle. Early excitement builds momentum, then the first signs of friction appear, and the conversation quickly shifts toward skepticism. We are in that phase again as OpenAI adjusts how transactions happen inside ChatGPT.
Elastic Path
Mar
15th
2026
18:30
Artificial Intelligence, B2B Tag
What AI Agents Need From Your B2B eCommerce Catalog (And How to Deliver It)
Summary: As AI agents increasingly mediate product discovery and purchasing decisions, B2B ecommerce catalogs must evolve from marketing assets into structured, machine-readable sources of truth. Manufacturers and distributors that expose clean product identities, normalized attributes, explicit relationships, and trustworthy commercial signals will be more likely to be selected in AI-driven buying environments.
Elastic Path
Mar
11th
2026
18:30
Artificial Intelligence, B2B Tag
Top 10 B2B eCommerce Website Examples
Summary: B2B eCommerce has matured dramatically, and so have buyer expectations. What was once a market playing catch-up with B2C is now a $28.86 trillion global industry where digital-first purchasing is the default, not the exception.
Elastic Path
Mar
9th
2026
18:30
Commerce for Weirdos: What to Do When Your B2B Commerce Needs Don’t Fit Inside the Box
Many B2B organizations do not fit the mold of a typical out-of-the-box commerce platform. I was chatting with a mid-market manufacturer that sells configurable industrial components through distributors, direct enterprise accounts, and resale partners. Every customer has different pricing, different entitlements, and different approval workflows.
Elastic Path
Mar
4th
2026
18:30
Artificial Intelligence, B2B Tag
Agentic Commerce Is Exposing a Structural Gap in B2B Product Data
Summary: Agentic commerce is exposing a structural gap in B2B product data. Catalogs were built for humans who could interpret ambiguity and fill in missing context, but AI agents require explicit rules, defined relationships, and machine-readable meaning.
Elastic Path
Mar
3rd
2026
18:30
Emerging Tech
Headless CMS Solutions for Scalable Digital Commerce
Summary: As digital commerce teams seek more flexibility, speed, and control in how they manage and deliver customer experiences, headless content management systems (CMS) have emerged as a critical component of modern commerce architecture. Unlike traditional CMS platforms that tightly couple content with presentation, headless provides the backend content infrastructure — freeing brands to deliver consistent, dynamic content across multiple frontends and channels.
Elastic Path
Mar
1st
2026
18:30
Emerging Tech, B2B Tag
Motability
A unique business model and commerce needs Craig Ford, Head of Sales, Marketing and Digital Solutions at Motability Operations, says that the company’s commerce needs are unique and demanding for different reasons: We sell hundreds of thousands of vehicles every year.
Elastic Path
Feb
23rd
2026
18:30
Artificial Intelligence, B2B Tag
Best B2B Ecommerce Software for AI Integration in 2026
Summary: The best B2B ecommerce software for AI integration in 2026 is defined by architecture, not surface-level AI features. As buyers increasingly rely on conversational interfaces and AI agents to discover, compare, and transact, commerce platforms must expose structured product data, enforce clear permission boundaries, and support workflow orchestration across systems.
Elastic Path
Feb
18th
2026
18:30
Artificial Intelligence
MCP Magic Moments: Inside Elastic Path MCP Server
Quick Summary: The Elastic Path API MCP Server makes it easy to connect AI assistants like Claude to your Elastic Path commerce data using the Model Context Protocol (MCP). With a simple NPM install, teams can query and manage products, pricing, promotions, carts, orders, analytics, currencies, and custom APIs using natural language instead of writing API calls.
Elastic Path
Feb
16th
2026
18:30
Emerging Tech, B2B Tag
Backend for Frontend (BFF) vs Platform Hooks: Choosing the Right Architecture
TL;DR Platform hooks and extensions sound like they'll eliminate the need for custom middleware, but in reality, hooks are just triggers that call external services you still have to build and maintain. The key difference: hooks hide your custom logic behind the platform's API (often on the critical path), while a Backend for Frontend (BFF) gives you an intentional, controlled layer where business rules can be consistent, resilient, and maintainable across all channels.
Elastic Path
Feb
9th
2026
18:30
Emerging Tech, B2B Tag
21 eCommerce Leaders to Follow in 2026
Quick Summary: In an era of rapid digital commerce evolution, following the right leaders makes a real difference — not just for inspiration, but for strategy, execution, transformation, and growth. This list highlights 21 eCommerce leaders whose insights, research, frameworks, and commentary are shaping the commerce landscape in 2026.
Elastic Path
Feb
2nd
2026
18:30
Emerging Tech
Best B2B eCommerce Software Features for Manufacturers and Distributors in 2026
Quick Summary: In 2026, manufacturers and distributors need eCommerce software that supports complex B2B workflows like custom pricing, real-time inventory, and partner-specific catalogs — all while delivering a modern, user-friendly experience. The most effective platforms are API-first, integration-ready, and increasingly enhanced by AI to automate tasks, personalize interactions, and streamline operations.
Elastic Path
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