Endeavor, founded in 1997 and headquartered in the US, is a publicly owned global sports and entertainment company with over 12,050 employees and over $1 billion in revenue in 2023. It consists of three main entities: WME, a talent agency; IMG, a sports, fashion, events, and media company; and UFC, a mixed martial arts organization. Endeavor's services include talent representation, sports operations and advisory, event and experience management, media production and distribution, experiential marketing, and brand licensing.
Endeavor and World Wrestling Entertainment Inc. announced plans to form a new publicly listed company, with Endeavor contributing UFC at an enterprise value of $12.1 billion. Endeavor will own 51% of the new company, while existing WWE shareholders will own 49%. The agreement combines two iconic global sports and entertainment brands: UFC and WWE.
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