The Entertainment Identifier Registry (EIDR), a US-based non-profit organization founded in 2010, maintains a public registry of unique identifiers for audiovisual content. Employing approximately 10 people as of 2023, EIDR's primary function is providing a standardized identification system for films, television programs, and other media. This system, established by a consortium of Hollywood studios, distributors, and technology firms, aims to streamline content tracking and management across the global entertainment industry, improving efficiency and reducing costs within the digital supply chain.
The Entertainment ID Registry (EIDR) welcomed several new board members. On an unspecified date, PBS joined the board, with Rachelle Byars-Sargent, PBS's VP of enterprise metadata management, becoming a board member. Also on an unspecified date, Nate Rasmussen, Director of Enterprise Metadata Services for The Walt Disney Co., joined the board, succeeding Andrew Wahlquist. More recently, SonicAI, a London-based company, joined EIDR. Finally, Hollie Choi, managing director of EIDR, announced plans to attend the 2025 IBC Show in Amsterdam and hold one-on-one meetings on Saturday, September 13th, at The Traveller restaurant.
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