Entertainment Identifier Registry, also known as EIDR, is a non-profit organization headquartered in the US. Founded in 2010, the organization operates with approximately 10 employees. It functions as a public registry provider for entertainment companies and was established by an industry consortium that included major Hollywood studios, content distributors, and technology companies. EIDR delivers a standardized system that issues unique identifiers for audiovisual content across the global entertainment industry, encompassing films, television shows, and other media. This system aims to reduce costs and enable automation throughout the digital supply chain by providing a consistent method for identifying and tracking content.
On April 10, 2026, the Entertainment ID Registry (EIDR) modernized its deduplication efforts, moving beyond its 15-year-old rules-based system, which required regular reprogramming, to ensure content uniqueness by automatically comparing new asset metadata against existing records. Previously, on April 6, 2026, EIDR announced an upcoming panel at its April 24 Annual Participant Meeting (APM), hosted by Google in Los Angeles. Titled "What Comes Next for EIDR: Staying Ahead of a Changing Industry," the panel will feature EIDR board members discussing the registry's evolution in response to the streaming landscape and complex content workflows. This APM discussion follows EIDR's statement on April 3, 2026, that it undertook significant modernization efforts over the past year to strengthen its technical foundation. Earlier, on March 27, 2026, EIDR confirmed it would host an interactive session at the April 24 APM, themed "Growing EIDR Together," to gather input for the Registry.
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