Entertainment Identifier Registry, also known as EIDR, is a non-profit organization headquartered in the US. Founded in 2010, the organization operates with approximately 10 employees. It functions as a public registry provider for entertainment companies and was established by an industry consortium that included major Hollywood studios, content distributors, and technology companies. EIDR delivers a standardized system that issues unique identifiers for audiovisual content across the global entertainment industry, encompassing films, television shows, and other media. This system aims to reduce costs and enable automation throughout the digital supply chain by providing a consistent method for identifying and tracking content.
Richard Kroon, technical director with the Entertainment ID Registry (EIDR), will serve as a featured speaker on October 9 at the DAMA Days 2026 event at Loyola Marymount University in Los Angeles, where his fireside chat will cover "Data Curation Unstructured Data and the Future Economics of AI." Previously, EIDR upgraded its record ancestry interface on August 26, enhancing the look and interactivity for users to visualize how records relate within the registration tree, such as episodes of a series. On the same day, Jose Rodriguez, previously the manager of event operations and communications for OTT.X, joined EIDR, bringing experience in sales and marketing with a focus on customer experience and building new business relationships. Earlier, on August 24, Kroon offered insights into metadata during an OTT.X webinar, explaining that beyond cataloging, metadata involves the collection and curation of data to describe content.
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