Entertainment Identifier Registry, also known as EIDR, is a non-profit organization headquartered in the US. Founded in 2010, the organization operates with approximately 10 employees. It functions as a public registry provider for entertainment companies and was established by an industry consortium that included major Hollywood studios, content distributors, and technology companies. EIDR delivers a standardized system that issues unique identifiers for audiovisual content across the global entertainment industry, encompassing films, television shows, and other media. This system aims to reduce costs and enable automation throughout the digital supply chain by providing a consistent method for identifying and tracking content.
On June 16, Lionsgate’s "The Hunger Games: Sunrise on the Reaping," the sixth installment in the franchise scheduled for a November 20 theatrical release, was registered as the 13 millionth EIDR alt ID, with IMDb facilitating this registration. Previously, on June 13, Richard Kroon, senior director of technical operations, was slated to speak at the Oct. 9 DAMA Days: Data & AI event in Los Angeles. Also on June 13, Managing Director Hollie Choi prepared to present at the June 18 StreamTV Show in Denver, participating in a panel discussing the benefits of standardizing live metadata and the need for a "shipping container" moment for streaming metadata. Earlier that day, Fred Black, Ampere Analysis’s research director of the Americas, underscored the Entertainment ID Registry's role in assisting Ampere's tracking of over 1.6 million unique movie and TV titles across SVOD, AVOD, broadcast, and FAST channels in more than 50 markets, a point he made at the recent EIDR Annual Participant Meeting hosted by Google.
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