Entertainment Identifier Registry, also known as EIDR, is a non-profit organization headquartered in the US. Founded in 2010, the organization operates with approximately 10 employees. It functions as a public registry provider for entertainment companies and was established by an industry consortium that included major Hollywood studios, content distributors, and technology companies. EIDR delivers a standardized system that issues unique identifiers for audiovisual content across the global entertainment industry, encompassing films, television shows, and other media. This system aims to reduce costs and enable automation throughout the digital supply chain by providing a consistent method for identifying and tracking content.
Dubai-based digital agency MyCont-ent joined the Entertainment ID Registry (EIDR) on July 29, 2026, adding another international firm to EIDR’s ranks. MyCont-ent, a longtime facilitator of EIDR for its clients, provides a range of digital services including OTT, YouTube, social media channel management, music distribution and protection, SEO, content and influencer marketing, and website creation. Earlier, on July 25, 2026, EIDR Managing Director Hollie Choi participated in the "The Benefits of Standardizing: An Industry’s Approach to Standardizing Live Metadata" panel at the June StreamTV Show in Denver, explaining how standardizing media metadata is comparable to standardizing shipping containers. This follows an announcement on July 13, 2026, that EIDR Technical Director Richard Kroon will discuss the importance of metadata to the streaming industry at the upcoming August 5 OTT.X webinar titled "Winning the Content Supply Chain with Better Metadata."
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