Entertainment Identifier Registry, also known as EIDR, is a non-profit organization headquartered in the US. Founded in 2010, the organization operates with approximately 10 employees. It functions as a public registry provider for entertainment companies and was established by an industry consortium that included major Hollywood studios, content distributors, and technology companies. EIDR delivers a standardized system that issues unique identifiers for audiovisual content across the global entertainment industry, encompassing films, television shows, and other media. This system aims to reduce costs and enable automation throughout the digital supply chain by providing a consistent method for identifying and tracking content.
The Entertainment Identifier Registry (EIDR) will focus on growing its registry at the 2026 Annual Participant Meeting on February 10, aiming to increase registered content, company participation, and the connection of global voices and alternate IDs into a single trusted foundation. This follows EIDR's publication on January 29 of a list of 2026 Oscar nominations, providing EIDR identifiers for nominated films and individuals such as "Bugonia," "Hamnet," director Chloé Zhao, and actor Timothée Chalamet. Previously, on December 20, 2025, EIDR began rolling out a weekly email summary for user companies, designed to report data quality and best practice issues found in records registered during the previous week, addressing concerns like future release dates or incomplete production details. This initiative came after EIDR issued a call for speakers, panel ideas, and topic submissions on December 19, 2025, for its upcoming Annual Participant Meeting in April in Los Angeles, building on themes of data quality and enterprise and streaming platform adoption discussed at the 2025 APM held at NBCUniversal.
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