EQ Works

EQ Works, a privately owned company headquartered in Canada, was founded in 1994 and operates with approximately 70 employees. The company specializes in providing advertising services, offering customer targeting solutions utilizing location behavior. EQ Works leverages first-party, location-based behavior signals, advanced data analytics, and proprietary software to create and target customized audience segments. It employs proprietary algorithms and data, combined with AI, to generate attribution models that connect consumer behavior in the physical world to behavior in the digital world, assisting brands and agencies.