EQ Works

EQ Works, a privately owned company headquartered in Canada, was founded in 1994 and employs approximately 70 individuals. It focuses on marketer and agency technology, specializing in using location behavior to target customers. The company utilizes first-party, location-based behavior signals, advanced data analytics, and proprietary software to create and target customized audience segments. Its proprietary algorithms and data, combined with AI, generate attribution models that connect consumer behavior in the physical world to behavior in the digital world for brands and agencies.