Excel Entertainment, a privately owned company headquartered in India, was founded in 1999 and employs approximately 210 individuals. The company primarily focuses on content rights and operates as a production company.
On August 25, 2026, H&M launched an exclusive fashion collection in collaboration with Excel Entertainment, marking the 25th anniversary of the film *Dil Chahta Hai*. The capsule collection, inspired by the film's cultural influence and style, will launch across India on August 27. Previously on August 18, Excel Entertainment announced its collaboration with Kanika Dhillon for an intense thriller, part of its expanding production pipeline following a definitive deal with Universal Music India earlier this year. The company is developing a slate featuring actors such as Aamir Khan and Sunny Deol. Earlier the same day, PVR INOX partnered with Excel Entertainment and Amazon MGM Studios for the theatrical release of *Mirzapur: The Movie*, temporarily transforming into “MIRZAPVR” in key Indian locations. On August 17, Farhan Akhtar and Ritesh Sidhwani, partners at Excel Entertainment, announced Excel Origins, an initiative to support emerging storytellers and diverse projects. This follows news on August 16 that Excel Entertainment is among major Indian film production houses launching music verticals and diversifying into new ventures to expand revenue streams.
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Excel Entertainment offers products in the media and telecoms services industry. Excel Entertainment's product portfolio comprises of entertainment content rights.
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