Expectation Entertainment is a privately owned company based in the UK. Founded in 2017, the company employs approximately 90 individuals. It specializes in multi-genre TV production.
Expectation Entertainment appointed Katrina Grant, formerly an executive at Mettlemouse, as its director of development entertainment on June 30, 2026. Reporting to creative director Ben Wicks, Grant will oversee idea development and secure green lights, with a focus on talent-led programming, reality gameshows, factual entertainment, and unscripted comedy. Previously, on April 24, 2026, Expectation, in a co-production with Plegazoid, won a competitive tender process from the BBC and NBCUniversal. This opportunity involves developing a new unscripted format described as an innovative studio-based gameshow.
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