Extreme Reach is a privately held ad tech and marketing technology provider founded in 2008 and headquartered in the United States. The company has over 740 employees and generates less than $250 million in annual revenue. Extreme Reach's main product is a creative optimization platform that helps advertisers create, manage, and distribute advertising campaigns across multiple channels, including TV, digital, and social media.
Extreme Reach hosted a fireside chat with Sam Latif from Procter & Gamble at Procurecon Connect, discussing her journey in promoting inclusivity in branding and marketing. Clearblue faced challenges in managing assets, rights contracts, agency partnerships, and adaptation teams for cross-market ad campaigns due to a lack of a centralized source of truth. Deloitte's "2023 Digital Media Trends" report highlighted the interconnectedness of digital media for younger generations, impacting marketing strategies. Back-to-school shopping is expected to be lucrative for retailers, with the National Retail Foundation projecting a 12% increase in spending compared to last year. Linear TV ad dollars are shifting from traditional pay services to internet-delivered platforms, according to an Insider Intelligence report.
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Extreme Reach offers 2 products in the ad tech and media tech industries. Extreme Reach's product portfolio comprises of marketer and agency technology and production and post production.
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Extreme Reach's revenues were less than $250M in 2023. Caretta Research has split Extreme Reach's revenue into 2 different product categories, the largest of which is advertising creative management platform (CMP). For full access to Extreme Reach's revenue breakdown subscribe to Caretta Portal.
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