Extreme Reach

Extreme Reach

https://www.xr.global/
https://www.linkedin.com/company/xr-extreme-reach/

Extreme Reach, a privately owned company founded in 2008 and headquartered in the US, provides technology for marketers and agencies. As of 2024, it employs approximately 970 people and generates annual revenue of less than $250 million. The company's primary focus is on ad tech and marketing technology solutions.

2024 Revenue

Founded

2008

Headcount

966

Headquarters

US

Primary Segment

Media managed services

Ownership

Privately Owned

News Summary:

On September 10, 2025, an API integration with Amazon Ads’ Amazon DSP was announced, enabling execution of high-performance video campaigns. Analysis indicates brands spend approximately $150 billion annually on advertising content globally, with up to half of assets remaining unused, representing a $75 billion loss. A previous post discussed the importance of captions for audience engagement due to changing viewing habits. A further report notes the increasing trend of brands shifting advertising creative production in-house, with two-thirds of major multinationals now having in-house creative agencies, a 16% increase since 2020. Finally, the importance of closed captions for ad effectiveness was highlighted, noting their increasing use across various viewer demographics.

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Extreme Reach offers 4 products in the ad tech and media tech industries. Extreme Reach's product portfolio comprises of production and post production, marketer and agency technology and media managed services.

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Extreme Reach's revenues were less than $250M in 2024. Caretta Research has split Extreme Reach's revenue into 4 different product categories, the largest of which is post production services. For full access to Extreme Reach's revenue breakdown subscribe to Caretta Portal.

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Dec

1st

2025

18:30

Emerging Tech, B2B Tag

CTV and Linear Ad Delivery Belong Together

TV has evolved. Audiences move seamlessly between live programming, catch-up services, FAST and streaming platforms, often on the same big screen in their living room. Yet, behind the scenes, most advertisers are still operating with separate delivery workflows: one for Linear TV, and one for CTV.

XR Extreme Reach

Nov

3rd

2025

18:30

Awards and Recognitions, Emerging Tech, CT_Monitor Company

XR Receives MRC Accreditation for Video Ad Measurement

New York, NY – November 5, 2025 - XR Extreme Reach (XR), the industry’s leading platform for powering advertising operations, today announced it has again earned Media Rating Council (MRC) accreditation for its XR Video Ad Serving measurement solution.

XR Extreme Reach

Oct

21st

2025

20:37

CT_Monitor Company

Advertising Operations Has a DAM Problem

Digital Asset Management (DAM) systems were meant to simplify marketing operations. Instead, they’ve become expensive filing cabinets, good at storing files but ill-equipped for today’s demanding advertising world, where marketers must quickly activate campaigns across platforms.

XR Extreme Reach

Oct

13th

2025

18:30

LTN and XR Extreme Reach partner to power live syndication across broadcast stations

LTN and XR Extreme Reach partner to power live syndication across broadcast stations 14 October, 2025 Joint offering enables studios to deliver live programming into US broadcast stations via a purpose-built IP network... USA: LTN announces a new partnership with XR Extreme Reach, the leading platform for managing advertising operations and syndicated programming distribution.

Oct

10th

2025

09:39

Partnerships and Alliances

LTN and XR Extreme Reach partner to power live syndication across broadcast stations

Joint offering enables studios to deliver live programming into US broadcast stations via a purpose-built IP network LTN announces a new partnership with XR Extreme Reach, the leading platform for managing advertising operations and syndicated programming distribution.

Oct

8th

2025

21:09

Partnerships and Alliances

LTN and XR Extreme Reach partner to power live syndication across broadcast stations

Joint offering enables studios to deliver live programming into US broadcast stations via a purpose-built IP network LTN announces a new partnership with XR Extreme Reach, the leading platform for managing advertising operations and syndicated programming distribution.

Oct

8th

2025

13:20

Partnerships and Alliances

LTN, XR Extreme Reach Partner on Delivering Live Syndication Content to Broadcasters

COLUMBIA, MD—LTN is partnering with XR Extreme Reach, a provider of ad management operations and syndicated programming distribution, to manage and deliver live syndicated programming over LTN’s purpose-built IP network. The joint offering enables studios to unify file-based workflows via XR’s platform and extend their reach into an existing, growing footprint at over 900 stations — serving every US TV market, LTN said.

Oct

7th

2025

18:30

LTN and XR Extreme Reach partner to power live syndication across broadcast stations

LTN and XR Extreme Reach partner to power live syndication across broadcast stations Joint offering enables studios to deliver live programming into US broadcast stations via a purpose-built IP network Columbia, Maryland( ) LTN announces a new partnership with XR Extreme Reach, the leading platform for managing advertising operations and syndicated programming distribution.

Streaming Media

Oct

7th

2025

18:30

Partnerships and Alliances

News: LTN and XR Extreme Reach partner to power live syndication across broadcast stations

Joint offering enables studios to deliver live programming into US broadcast stations via a purpose-built IP network LTN announces a new partnership with XR Extreme Reach, the leading platform for managing advertising operations and syndicated programming distribution.

Sep

9th

2025

18:30

Partnerships and Alliances, CT_Monitor Company

XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation

New York, NY – [September 10, 2025] – XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute high-performance video campaigns across Amazon’s premium inventory with unprecedented speed, scale and precision.

XR Extreme Reach

Sep

4th

2025

04:01

Artificial Intelligence

Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis. Yet up to half the assets go unused, never downloaded, delivered, or aired. That’s $75B in wasted creative spend annually. Now, with generative AI poised to flood content pipelines with exponentially more variants, versions, and localizations, the stakes are even higher.

XR Extreme Reach

Aug

28th

2025

01:29

CT_Monitor Company

Captions Can Convert Audiences

In our last post, we examined how widespread low sound viewing and shifting habits are making captions essential for audience engagement. Now we turn to the performance side of the equation and why accessibility is a creative and commercial advantage.

XR Extreme Reach

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