On August 18, 2026, digital outdoor media company QMS promoted Ben Gibb to the newly created position of Managing Director – New Zealand. Gibb, who previously served as National Sales Director NZ, will now steer the overall strategic direction and business execution across the New Zealand market, unifying the local team as QMS accelerates its market proposition as Aotearoa’s total Out of Home (OOH) audience solution. Previously, on August 13, 2026, Nine leveraged its broadcast technologies during the Summer of Tennis 2027 to hero the ANZ brand, providing a dynamic platform and transforming a critical banking service into an engaging presence. This followed QMS's launch on August 11, 2026, of its new Attention research, "Turning Attention into Brand Equity: Digital Out of Home’s Superpower," which revealed that Digital Out of Home (DOOH) requires less active attention than traditional digital channels to drive immediate sales and build long-term memory encoding.
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