FairPlay Sports Media is a privately owned company headquartered in the UK. Founded in 2019, it operates with approximately 100 employees. The company specializes in providing technology, information, and internet services, primarily within the sports media sector.
FairPlay Sports Media formed a strategic partnership with WagerWire on September 23, 2026, to introduce Wire Markets to its global sports audiences, a collaboration that also included FairPlay making a strategic investment in WagerWire. Earlier, on March 27, 2026, FairPlay Sports Media launched its Customer Insights dashboard. This self-serve tool offers operators objective visibility into brand perception, product feature popularity, and competitive benchmarking, drawing data from a continuously verified panel of over 1,000 active UK bettors. Jerome Underhill, Chief Operating Officer at FairPlay Sports Media, noted that the tool addresses a significant market challenge: the lack of fresh, objective, and actionable data on why bettors switch applications.
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