News Summary:
FairPlay Sports Media introduced "Customer Insights" on March 27, 2026, a self-serve dashboard offering operators instant, objective visibility into brand perception, product feature popularity, and competitive benchmarking. Powered by a continuously verified panel of over 1,000 active UK bettors, this tool addresses operators' challenges in understanding why bettors switch apps, according to Jerome Underhill, Chief Operating Officer. Previously, on December 17, 2025, FOX Sports Digital named FairPlay Sports Media as its exclusive betting affiliate technology partner under a multi-year strategic agreement. FairPlay deploys its odds components, AI-powered predictive data and analytics, and technology solutions on FOXSports.com and the FOX Sports mobile application as part of this deal. Earlier, on October 21, 2025, FairPlay Sports Media announced a betting technology partnership with JOE Media Group, which integrated FairPlay’s BetTech and AI tools into JOE’s sports coverage, expanding FairPlay's presence in the UK and Irish sports publishing sector. This followed the August 17, 2025, launch of Teammate, the company's football AI stats assistant, on its WhoScored.com brand.
Subscribe for full access to FairPlay Sports Media's products in full detail 
