FairPlay Sports Media is a privately owned company headquartered in the UK. Founded in 2019, it operates with approximately 100 employees. The company specializes in providing technology, information, and internet services, primarily within the sports media sector.

Revenue

Founded

2019

Headcount

280

Headquarters

United Kingdom

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

News Summary:

On August 14, 2026, betting odds comparison platform Oddschecker confirmed a data breach exposing user passwords, contact information, and dates of birth, following its initial confirmation of an "IT security incident" on August 13. The company notified account holders by email regarding the incident involving user data. Previously, on March 27, 2026, FairPlay Sports Media introduced Customer Insights, a self-serve dashboard that provides operators with objective visibility into brand perception, product feature popularity, and competitive benchmarking. Powered by a continuously verified panel of over 1,000 active UK bettors, the platform aims to address a major challenge for operators: understanding why bettors switch applications, according to Jerome Underhill, Chief Operating Officer at FairPlay Sports Media. Earlier, on December 17, 2025, FairPlay Sports Media and FOX Sports Digital announced a multi-year strategic betting tech affiliate and sports media agreement. Under this deal, FairPlay became the exclusive sports betting affiliate technology provider for FOX Sports Digital, deploying its odds components, AI-powered predictive data and analytics, and technology solutions on FOXSports.com and the FOX Sports mobile application.
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