FC Red Bull Salzburg, a privately owned entity headquartered in Austria, was founded in 1933, employs approximately 100 individuals, and reported $37.9M in revenue as of 2024. The company functions as a tier 2 media tech buyer. Its main product is spectator sports, specializing as an Austrian Football Club that plays in Austria's highest division, the Bundesliga. The Red Bull Arena in Wals-Siezenheim/Salzburg serves as the club's home stadium.
On July 9, 2026, Werder Bremen reached an agreement with FC Red Bull Salzburg for the transfer of 30-year-old Austria international goalkeeper Alexander Schlager, who is expected to sign a contract until 2029 and serve as Bremen’s number two keeper with potential competition for the top spot. Previously, on July 5, Salzburg reportedly reached an agreement with Hoffenheim for the transfer of striker Haris Tabaković, with the fee believed to be around €5 million, though the player had not yet agreed to personal terms. Tabaković, who spent the recent season on loan from Hoffenheim at Borussia Monchengladbach, had also attracted interest from Leeds United. Earlier, on July 3, Salzburg boss Danny Rohl commented on his move from Rangers, expressing his delight at joining the Austrian side due to their "clear identity" after Rangers finished third in the Premiership. This followed the transfer on July 1 of 25-year-old Danish midfielder Mads Bidstrup, who completed a move to Olympique Lyon, signing a five-year contract extending until June 2031.
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FC Red Bull Salzburg offers 3 products in the sports industry. FC Red Bull Salzburg's product portfolio comprises of sports tickets, merchandise and sponsorship.
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FC Red Bull Salzburg's revenues were less than $50M in 2024. Caretta Research has split FC Red Bull Salzburg's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to FC Red Bull Salzburg's revenue breakdown subscribe to Caretta Portal.
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