FC Red Bull Salzburg, a privately owned entity headquartered in Austria, was founded in 1933, employs approximately 100 individuals, and reported $37.9M in revenue as of 2024. The company functions as a tier 2 media tech buyer. Its main product is spectator sports, specializing as an Austrian Football Club that plays in Austria's highest division, the Bundesliga. The Red Bull Arena in Wals-Siezenheim/Salzburg serves as the club's home stadium.
On June 24, 2026, RB Salzburg reached an agreement with Lyon for the transfer of 25-year-old midfielder Mads Bidstrup, who had already agreed personal terms for a five-year contract until June 2031 with the French club. Previously, on June 23, Bobby Clark finalized a £7 million move from Red Bull Salzburg to Derby after two years with the Austrian club, with Liverpool set to receive a 17.5% payout. This followed the news on June 17 that Danny Röhl left Rangers to take on a three-year deal with RB Salzburg. Röhl previously served as an assistant coach at Bayern Munich alongside Hansi Flick and had worked at Rasenballsport Leipzig and Southampton.
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FC Red Bull Salzburg offers 3 products in the sports industry. FC Red Bull Salzburg's product portfolio comprises of sports tickets, merchandise and sponsorship.
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FC Red Bull Salzburg's revenues were less than $50M in 2024. Caretta Research has split FC Red Bull Salzburg's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to FC Red Bull Salzburg's revenue breakdown subscribe to Caretta Portal.
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