FFW is a privately owned software development company founded in Denmark in 2000. Employing approximately 1020 people, the company's primary business is the creation of software. While described as a "creative agency," its core offering centers on software development services.
FFW undertook the development and redesign of Subaru websites for the Italian and Swiss markets. This project, a collaboration between Subaru Italy's marketing team and FFW's design and development units, aimed to create a high-performing digital experience reflecting the Subaru brand. Separately, FFW participated in the annual Retail Summit on June 19, 2025, in Baveno, Italy, hosted by Confimprese in collaboration with JAKALA and TIG – The Innovation Group. The summit focused on the Italian retail sector.
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