Finserve Africa, privately owned and headquartered in Kenya, was founded in 2018. The company is a Kenyan fintech subsidiary of Equity Group Holdings, operating Equitel, a mobile virtual network operator (MVNO) launched in 2014/2015 that runs on Airtel Kenya's network, combining mobile telephony (calls, SMS, data) with digital banking services. The company also offers other fintech products, including the Jenga Payment Gateway and API.