FleishmanHillard is a privately owned communications agency founded in 1946. Headquartered in the United States, it employs approximately 2,700 people and provides public relations and communications services to its clients.
FleishmanHillard noted the importance of proactive risk management and narrative tracking across various platforms to effectively manage crises. Kim expressed excitement about bringing substance to innovation, emphasizing thoughtful and rigorous intelligence delivery. The company highlighted the role of communicators' subject matter expertise in developing effective solutions, particularly when combined with AI and data for creating AI agents. A decrease in widespread media coverage of Black Hat was observed, with more focused reporting from established cyber reporters noted. Finally, FleishmanHillard developed custom tools to analyze brand interpretation, comparing client presence and descriptions to competitors.
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