Footballco, a privately owned company headquartered in the UK, was founded in 2020 and employs approximately 520 individuals. Operating in internet publishing, the company provides digital football content and media services.
On July 22, 2026, Footballco continued its pivot away from traditional online advertising and deepened its focus on the US market, which now accounts for over 20% of its revenue, through the purchase of a controlling stake in Starting Eleven. This follows the July 21, 2026, announcement that the football culture and media company acquired a controlling stake in Starting Eleven, a North American soccer creative and production agency, to expand its offering to brands and rights holders globally. Earlier, on July 17, 2026, Footballco produced 'First Touch', a new short-form documentary directed by Emmy Award-winning Alastair McKevitt. The documentary celebrates children serving as Official Match Ball Carriers as part of Kia's FIFA World Cup 26™ campaign, with Kia being an Official Partner of FIFA. Previously, on July 16, 2026, Footballco released a two-part World Cup special on its Business Podcast, featuring SportsPro's Steve McCaskill and Michael Long, discussing broadcasting innovation and marketable players.
Subscribe for full access to Footballco's products in full detail
Subscribe for full access to Footballco's revenue in full detail
Subscribe for full access to Footballco's products in full detail 
