Footballco, a privately owned company headquartered in the UK, was founded in 2020 and employs approximately 520 individuals. Operating in internet publishing, the company provides digital football content and media services.
MUNDIAL and Sad Boyz collaborated on July 1, 2026, to release a limited edition "no era penal" tee, commemorating a debated penalty that eliminated the Mexican national team from the 2014 World Cup. This follows a partnership announced on June 17, 2026, between Stc tv and Footballco to develop original television documentary and social media content, leveraging Stc tv's football broadcasting rights portfolio. Previously, on June 16, 2026, Footballco CEO Juan Delgado discussed the company's plans for the 2026 FIFA World Cup with the Financial Times, highlighting its pivot to YouTube and success with athlete-led storytelling through brands like the Beast Mode On Podcast and The Late Run with Chad ‘Ochocinco’ Johnson, along with intentions for its largest live event, House of GOAL, in Brooklyn’s Industry City.
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