Forrester is a Publicly Owned company headquartered in the United States. Founded in 1983, with approximately 2210 employees, the company reported $396.9M in revenue as of 2025. Functioning as a market research provider, it focuses on IT research and advisory services.
Forrester Research Inc. reported second-quarter 2026 earnings on July 31, 2026, with results surpassing analyst expectations. The company recorded earnings per share of $0.40, $0.11 better than the $0.29 estimate, and revenue of $100.23 million, topping the $96.91 million consensus, driven by strong demand for its research and advisory services. During the quarter, Forrester saw accelerating AI adoption, with total users increasing 33% quarter-over-quarter and 69% year-over-year, and prompts rising 58% quarter-over-quarter and 105% year-over-year. Management expressed confidence in achieving contract value growth by the end of 2026, supported by robust Q2 bookings and improved retention, outlining plans to invest in product offerings and expand globally. Previously on July 30, Forrester contributed research to findings indicating that 55% of employers regret AI-driven layoffs, prompting rehires as automation proved insufficient to fully replace human expertise. Earlier the same day, Forrester's analysis, "The State Of B2B Brand And Communications Agency Investments 2026," highlighted that Chief Marketing Officers (CMOs) are increasingly seeking outcome-driven relationships with agencies, making B2B marketers more selective with their agency spend as they operationalize AI and move more execution in-house.
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