Forrester, a publicly owned company headquartered in the US, founded in 1983 and employing approximately 2,210 people, functions as a market research provider specializing in IT research and advisory.
On May 1, 2026, Forrester published its "Forrester Wave™: Contract Lifecycle Management Platforms Q1 2025," which evaluates top contract lifecycle management providers to help organizations compare key strengths, innovation, and strategy for informed decision-making. The firm also released "The Customer Experience Strategy Consulting Services Landscape Q2 2026" on the same day. Earlier, Forrester predicted that by the decade's end, the increasing chaos from agentic AI would force Chief Information Officers into a new role as enforcers of order, warning of "systematic failure at scale" as line-of-business AI agent systems sprawl and become misaligned with business needs. This followed a report on May 1 that financial crime is converging, and most existing fraud and Anti-Money Laundering (AML) systems are not built to handle what are now coordinated multi-stage activities, departing from past isolated incidents. Additionally, Forrester analyzed why 50% of trade spend fails, noting its significant expense for consumer packaged goods (CPG) companies, which can invest up to 20% of gross revenue in promotions, often defending these costs with stories rather than proof.
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