News Summary:
On August 21, 2026, global shipment numbers for digital cameras in 2025, released by Nikkei Inc., revealed Fujifilm had leapfrogged Nikon in sales. This confirmed an earlier achievement, as Fujifilm announced on August 20, 2026, that it had dethroned Nikon to become the third most popular camera brand worldwide, a goal a French Fujifilm manager had previously stated, with the Fujifilm X-E5 leading this mission. Also on August 21, 2026, FUJIFILM North America Corporation's Business Innovation Division announced it will showcase its latest digital print and business-development solutions at the PRINTING United Expo 2026, scheduled for September 23–25 in Las Vegas, with the aim to help businesses “Make More” through expanded capability efficiency and growth. Previously, on August 19, 2026, FUJIFILM Holdings America Corporation announced leadership adjustments within its Life Sciences Group companies, appointing Tomoyuki Hasegawa as CEO of FUJIFILM Biotechnologies California, a global Contract Development and Manufacturing Organization (CDMO) for biologics and advanced therapies. Hasegawa continues his roles as general manager of Fujifilm Life Sciences Strategic Office and chairman/CEO of FUJIFILM Cellular Dynamics, a global developer and manufacturer of human-induced pluripotent stem cells (iPSCs).
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