Futures Sport & Entertainment, a privately owned company headquartered in the United Kingdom, an Octagon company, and also part of the Interpublic Group, employs approximately 50 individuals and specializes in spectator sports. The company functions as a sports and entertainment strategy consultancy, providing independent and objective analysis of the historic and future value of sport and sponsorship properties, and their contribution to the media and marketing mix. It works for teams, federations, events, global brands, investment banks, management consultancies, and governments, with its work covering five broad areas: media, consumer, market, sponsorship, and sport research, all delivered via its digital dashboards.
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