Futures Sport & Entertainment is a privately owned UK-based sports and entertainment strategy consultancy employing approximately 50 people as of 2023. A subsidiary of Octagon and part of the Interpublic Group, the company provides independent analysis of the value of sports and sponsorship assets. Their services encompass media, consumer, market, sponsorship, and sports research, delivered through digital dashboards. Futures serves a diverse clientele including sports teams, federations, events, global brands, investment banks, management consultancies, and governments.
