Futures Sport & Entertainment, a privately owned entity headquartered in the UK, operates as a subsidiary of Octagon and is part of the Interpublic Group. The company, with approximately 50 employees, reported $18.2M in revenue as of 2023. Functioning as a sports and entertainment strategy consultancy, it specializes in delivering independent and objective analysis of the historic and future value of sport and sponsorship properties, along with their contribution to the media and marketing mix. Its services encompass media, consumer, market, sponsorship, and sport research, which are delivered through digital dashboards. The company works with various clients including teams, federations, events, global brands, investment banks, management consultancies, and governments.
