FX Digital is a privately owned UK-based company founded in 2011. Employing approximately 60 people, it specializes in user experience and device technology for connected TV (CTV) and over-the-top (OTT) applications. In 2023, the company's revenue was less than $10 million.
FX Digital plans to attend Streaming Made Easy Live and IBC Amsterdam 2025 in Amsterdam this September to discuss Connected TV (CTV) platforms and app compatibility. The company implemented Personal Development Time (PDT) on Friday afternoons to encourage employee upskilling, experimentation, and innovation. A partnership between YouTube and Channel 4, which also involves FX Digital, allows Channel 4 to sell its own ad inventory on YouTube. FX Digital also partnered with MediaKind, along with Spicy Mango Skreens, Bitmovin, and Grabyo, to showcase hyper-personalization, multi-view experiences, and AI-driven production workflows. Discussions at a weekend event included the concept of "new-stalgia," referring to the renewed popularity of archive content among both existing and new audiences.