FX Digital is a privately owned UK-based company founded in 2011. Employing approximately 60 people, it specializes in user experience and device technology for connected TV (CTV) and over-the-top (OTT) applications. In 2023, the company's revenue was less than $10 million.
On an unspecified date, FX Digital noted the concept of "new-stalgia" in streaming, describing a resurgence of archive content among both existing and new audiences. On January 1, 2025, FX Digital reported that the Consumer Electronics Show (CES) showcased advancements in home entertainment, moving beyond the traditional passive viewing experience. Also on January 1, 2025, FX Digital again reported on CES 2025 and its demonstration of advancements beyond traditional television. On an unspecified date, FX Digital discussed the challenges of providing seamless, high-quality sports streaming across various devices, citing the fragmented nature of the Connected TV (CTV) ecosystem as a significant hurdle. A separate, unrelated discussion with Mudit Singh, Head of Growth & Marketing at LambdaTest, regarding mobile and web app testing was also noted.
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