Genuino, a privately owned Italian company founded in 2017, develops video business systems. As of 2023, it employs approximately 20 people. The company's stated focus is connecting non-fungible tokens (NFTs) to physical objects, creating a system described as a "fan engagement universe.
Genuino announced the release of the VIOLA 9.5 collection, available for purchase on the Genuino.World marketplace. This collection presents a unique opportunity for fans, collectors, and the cryptocurrency community to engage with the history and passion of the Fiorentina football club by combining physical innovation with a digital dimension. Additionally, Genuino introduced the Arduino/Genuino 101 board, powered by Intel Curie technology. This board eliminates the need for a logic level converter when dealing with 5V systems.