Gibson Brands is a privately owned company headquartered in the US. Founded in 1894, the company employs approximately 1,140 individuals. The company offers electric guitars, acoustic guitars, merchandise, and other accessories, and provides servicing for guitars.
Gibson Brands collaborated with The Coalition on August 20, 2026, to launch a limited-edition collection of Gears of War themed guitars, featuring Les Paul and SG designs customized by artist Luke Preece, who also designed the recently announced Gears of War: E-Day Xbox controllers. This initiative followed insights shared on August 17 regarding how Gibson instruments influenced the game's soundtrack, with game composer Adam Lastiwka and illustrator Luke Preece discussing the unique handpainted guitar drop ahead of the forthcoming Gears of War: E-Day release. Earlier on August 12, Gibson-owned professional studio monitoring brand KRK launched its fifth-generation V Series Five Studio Monitors, incorporating new wireless control capabilities and advanced acoustic tuning tools, building on over forty years of KRK monitor development. The same day, industry discussions highlighted that while Gibson can trademark headstocks, body shapes present a more challenging legal battle, following Fender's recent default judgment win from the Regional Court of Düsseldorf, which recognized the Stratocaster body as a copyrighted work of applied art. Previously, on August 11, Gibson announced plans to open a 9,000-square-foot Gibson Garage in 2027 at the Miracle Mile Shops on the Las Vegas Strip, marking its fourth such interactive retail environment to showcase brands like Gibson, Epiphone, and Kramer.
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