GoNoodle is a privately owned company headquartered in the United States. Founded in 2013, with approximately 50 employees, it operates as a tier 1 media tech buyer focusing on media and TV services. The company specializes in active engagement products for children.
On March 27, 2026, the SuperNoodle platform demonstrated its approach to student growth by creating space for young learners' energy and restlessness rather than pushing those feelings aside, as observed in a classroom at Smith-Wade-El Elementary. Previously, on November 21, 2025, all 67 public elementary schools in Lancaster County embraced GoNoodle's new SuperNoodle platform. This followed GoNoodle's announcement on November 11, 2025, that it would provide access to its year-long emotional well-being program to educators in these 67 public elementary schools. The SuperNoodle curriculum offers resources designed to strengthen students’ social-emotional skills, resilience, and classroom focus, while supporting the mental and emotional well-being of students and their families.