Gr4vy, a privately owned US-based company founded in 2020, provides cloud-native payment orchestration technology. Its offerings encompass conferencing, e-commerce, and customer journey solutions. As of 2023, the company employed approximately 60 people and generated less than $10 million in revenue.
Conferencing, ecommerce and customer journey technology
Ownership
Privately Owned
Deployments
1
News Summary:
Subscription payments now form the basis of how many modern businesses operate and cultivate customer relationships. Businesses face rising payment processing costs due to increased card usage and fluctuating merchant service fees, prompting a search for cost-reduction strategies without compromising customer experience. Payment security is also a growing concern, leading to increased adoption of tokenization, using PSP and network tokens to protect cardholder data. On March 20, 2025, Trek selected Gr4vy's payment orchestration platform to improve transactions and provide real-time inventory visibility for Buy-Online-Pickup-In-Store (BOPIS) operations, addressing challenges related to payment processing and inventory management in this growing retail model. Over half of global transactions are now cashless, with digital wallets gaining popularity; in the U.S., mobile wallet transactions surpassed $2 trillion in 2023.
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