Gr4vy, a privately owned US-based company founded in 2020, provides cloud-native payment orchestration technology. Its offerings encompass conferencing, e-commerce, and customer journey solutions. As of 2023, the company employed approximately 60 people and generated less than $10 million in revenue.
Conferencing, ecommerce and customer journey technology
Ownership
Privately Owned
Deployments
1
News Summary:
Chargebacks pose a significant risk to European e-commerce businesses, exceeding transaction costs and impacting revenue, fees, and operations. The financial losses also affect reputation and potentially lead to penalties if chargeback ratios increase. On an unspecified date, Gr4vy released an Alpha MVP for Agentic Payments Orchestration, collaborating with Google to support a new open protocol for agentic payments focused on trust and transparency. Developer experience is crucial for payment providers, impacting integration speed and reliability, which affects merchant timelines. Alternative payment methods (APMs) are gaining popularity in European e-commerce, with consumers favoring wallets, bank transfers, and local payment schemes over traditional cards; merchants risk lost revenue and lower conversion rates if they ignore these methods.
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