Grass Valley, also known as GV, is a privately owned company headquartered in Canada. Founded in 1959, the company employs approximately 700 individuals and reported $300.0M in revenue as of 2024. Functioning as a B2B media technology provider, Grass Valley specializes in the hardware and software infrastructure required for live video production, broadcast engineering, and cloud-native content workflow design. It operates under the private equity ownership of Black Dragon Capital. The firm provides the technical backbone for major global sporting tournaments, international live news networks, and entertainment spectacles, serving media brands.

2024 Revenue

Founded

1959

Headcount

1,387

Headquarters

Canada

Primary Segment

Live production

Ownership

Privately Owned

Deployments

221

News Summary:

DMC Production's AR 1 and AR 2 units have reimagined live outside broadcast (OB) workflows, maintaining production-critical processing at the venue while operators work remotely. This architecture, built around Grass Valley's AMPP cloud-native platform, utilizes Calrec's ImPulseV virtualized DSP and a 48-fader Argo M console to establish an agile audio network, significantly changing the conventional OB workflow, as reported on July 15, 2026. Previously, on July 10, 2026, Game Creek Video, a major North American mobile production provider, reached an agreement with Grass Valley to purchase 10 fully configured K-Frame production switchers. This deal supports a two-year fleet expansion program, with two K-Frame systems already delivered and the remaining eight scheduled over the next two years. This agreement extends a long-standing relationship between the two companies, with Game Creek Video serving major professional sports leagues and premium live event productions across the United States.

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Grass Valley offers 49 products in the pro AV and media tech industries. Grass Valley's product portfolio comprises of content acquisition, content supply chain, audio, live production, conferencing systems and UC, connectivity infrastructure, media cloud and storage, video processing and playout and production and post production.
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Grass Valley's revenues were less than $500M in 2024. Caretta Research has split Grass Valley's revenue into 22 different product categories, the largest of which is signal processing and conversion. For full access to Grass Valley's revenue breakdown subscribe to Caretta Portal.
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Grass Valley's customers primarily consist of broadcast television and radio, telecoms and entertainment Providers companies. Examples of Grass Valley's customers include Warner Bros. Discovery, Sky Group and BBC. Grass Valley has commercial and technical partners like Amazon Web Services (AWS), Tata Communications and IMG. Examples of Grass Valley's suppliers include MainConcept, intoPIX and Custom Consoles.

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