On September 9, 2025, Mediawan announced that Plan B, a production company co-led by Brad Pitt, Dede Gardner, and Jeremy Kleiner, and part of Mediawan since 2022, created a European subsidiary, Plan B Europe, based in London. Ed Macdonald will lead Plan B Europe. Separately, Boomerang TV, part of Mediawan, appointed Luis Santamaría as general director of scripted programming and launched a new label called Cut One.
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